There are many considerations that you need to take into account when choosing a web hosting company. One of the most important factors is the location of their servers, because this can heavily impact the growth and success of your business.
The best part about hiring a web hosting company is the level of risk, which is considerably low. Even if you select the wrong hosting company for your website, you can always change hosts. Nevertheless, changing web hosts can be a little complicated, so it certainly pays to make the right choice at the very beginning. So, let’s take a look at why the location of the servers is an important factor in selecting a web hosting company.
Why Hosting Local is Better?
If your customers are located in Australia, then you need a web hosting company that has servers in Australia. Likewise, if your customers are in the UK or the US, then you might want to choose a company with servers in either of those countries.
Most business owners don’t give this much thought, but one of the most important factors in increasing traffic to your website is how fast your web pages load. Consumers like fast loading web sites and if your web pages take too long to load, then they will leave and go to your competitor’s website. Having a host with his servers based in your country, will have a considerable effect on how quickly your website loads.
This is of great importance to multi-national enterprises who are hosting companies with servers located in all of the major regions in the world. Of course, if your target audience is in Australia, then web hosting companies like iiNet are recommended, to ensure that the website is hosted on local Australian servers. Hosting services can host your website anywhere in the world, so it always pays to enquire about the location of a company’s servers.
Beware of Hosting Resellers
You need to be aware that some of the cheaper and smaller web hosting companies will cut costs by having their servers located in the US. In many cases, this is because they are web hosting resellers, which means that they sell space on servers that are actually owned by larger companies.
- The advantage of choosing resellers is that they are cheaper than others, but unbeknown to you; your website might be hosted in the US when your customers are in Australia. This will not only result in poor quality traffic but will also hamper your reputation and sales.
- Another problem with resellers is that their technical knowledge may not be as good as the tech support at original hosting company. The resellers may not have access to the servers themselves if something goes wrong, so do not expect a top notch technical support.
All of this means that if you opt for a reseller hosting company, you might have to wait longer for technical support to fix any problems, compared to the support provided by an original hosting company.
So, always make sure to ask whether the hosting company are resellers or original hosts. Also, make sure that they have servers in the countries applicable to your customer base or not.