From idea to retail merchandizing, it can take what seems like an eternity to bring your new product to life. If your product is a pharmaceutical,...
If you’ve recovered from the holiday rush, it is time to take a look at what’s happening in the online retail frontier and predict the trends...
Small business owners have to wear many hats. Since their budgets are small, many of the tasks that are allocated to departments in corporations have to...
Take just a moment to think about how you spend your time at work. Do you work all the time you work? If the answer is...
Human nature has it that either man goes out to do something on his own, or there has to be something big, strong, mean, nasty, or...
Your logo is an integral part of your business identity and should be a strong icon for your brand. As one of the most highly visible...
It is said that a picture is worth a thousand words. But that pithy little saying is made up of words, not pictures. Some things can...
The swoosh. An apple. A giant golden “M”. Chances are each of these immediately brings a brand to mind. Yet good branding goes way beyond the...
Startups are very important to a country’s economy. They generate jobs, create services and products and open up new channels of economic activity. But they have...
New Zealand's A2 Corporation (A2C) is working some serious brand magic - in spite of the debate about the health benefits of their a2 milk. According...
The 100% Pure New Zealand brand has been a powerful one, executed beautifully ever since it first launched in 1999. In the early years of the...
If you’ve been to Melbourne lately you may have heard whispers of a new coffee shop down a cobbled lane and up the unmarked stairs, through...
If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after...
These days working at home is a growing trend for several reasons. 1. Everyone needs more than one income and most families need 2-3 sources of...
When it comes to rebranding, I have one word for you: Monday. It was, in fact, a Monday in 2002 that the (then) PricewaterhouseCoopers spun off...
In the fifth and final part of the Business with Australia series, I ask New Zealand exporters whether the long distance relationship can work. It’s unlikely...
