A Unique Selling Proposition, commonly abbreviated as USP, refers to the elements of your brand and everything about your business, including your products, services, staff, that consumers recognise as unique. Put yourself in their shoes, when a consumer is spoilt for choice, with hundreds of options at their disposal, what would he or she notice […]
Just because you have the most incredible product that’s been brought to market, don’t expect that this alone will enable you to sell hundreds of units and make a stratospheric profit. While you need to conduct some meaningful market research, identify a gap, play to your niche and launch a product that will solve a […]
Customers are the bread and butter of any successful business. Without them, your company is nothing more than a name and a logo that people might recognise, but have no desire to explore further. When launching your business, you may be concerned about how immediately you will attract consumers. The early weeks can be a […]
Phones have changed immensely over the past couple of decades, and these changes have had a great impact on the business world, besides on just our personal lives. And yet, despite advances in phone technology, the introduction of email, texting, and online chat may seem to have reduced the importance of over-the-phone communication with customers. […]
Japan is one of the world’s well-known demographic and economic trendsetter. Exerting significant commercial influence in global markets, it is a leading consumer and producer of goods and services – particularly its technology and manufacturing-related industries which play a leading role in the world’s economy and supply chains. However, while businessmen all over the world […]
If you’re a reseller who has attempted shipping your expensive IT equipment to a client in another country, and experienced an unfortunate delay, you’re aware that the complexities of cross-border transactions should not be downplayed. When dual-use goods arrive at the border, customs personnel treat the materials with great caution, because they can be used […]
A drop in staff morale can result in unhappy customers and a drop in productivity. Therefore when it comes to your employees and other staff, it is vital that you ensure they are happy at work. As soon as one person becomes dissatisfied, if it’s not dealt with, they tend to want to share it […]
Part of running a business means having to deal with unhappy customers from time to time. It is simply part of the territory that you may displease people here and there. Since no two people’s experiences are the same despite your very best efforts, you shouldn’t take it personally when a customer has some feedback […]
You may be considering starting a career in customer service but can’t decide if it is the right job for you. The first thing that you should know is that a role in customer service can be hugely beneficial for a range of reasons and help to set you on any career path that you […]
You’ve been putting a lot of time and energy into finding and attracting new customers. That is how you grow your business, right? Well, not entirely. While new customers are important, repeat customers are the ones who really contribute to your bottom line. Existing customers are 60 to 70 percent likely to buy your products or services […]
The strategic management and marketing of a service business is completely different from that of a manufacturing business. While all kinds of companies are trying to keep up with the fast digital transformations, the greatest challenge for service oriented businesses is about meeting the needs of their customers. Think of any service oriented business, a […]
Whether you’ve just started your own business, or you’ve had it for a while and you want it to expand, there are many different ways you can do this. The business industry has never been so competitive as technology has improved so much in the last ten years. Things work a lot quicker, meaning efficiency […]
For the longest period in time, businesses have largely been closed off to outsiders. Whether they were protecting their competitive edge or ironing out new tactics, companies were not willing to share much about themselves. Instead, they regularly put out products and surveyed the market looking for reactions. That was the entirety of communication between […]
Are there bumps in your customer service strategy? Have you been receiving poor customer feedback? If you aren’t delivering excellent customer service across all channels you could be missing the opportunity to immensely improve your service and subsequently, your buyers’ satisfaction.
Purchasing goods online has become a massive trend in the recent years. Consumers shop and pay online, and the seller has those products delivered to the client’s doorstep. For the online retailers, the order logistics element of their business is crucial. Fast and accurate delivery reflects positively on their brand and reversely, shipping delays or […]
A lot of individuals want to grow their company. There are many things to think about in the process of corporate development. What to think about before offering to deliver services is a primary concern. Why? How you deliver services affects how customers view you and your organization. This will determine how much revenue the […]
