“A successful economic development strategy must focus on improving the skills of the area’s workforce, reducing the cost of doing business and making available the resources business needs to compete and thrive in today’s global economy.” – Rod Blagojevich
Do you own a small to medium-enterprise (SME)? If so, do you employ people of different ethnicities and different home languages, or do you buy and sell goods and service to companies across the globe? If your answer is “yes” to any of the questions mentioned above, you will find that, for your staff to communicate with you and each other, they will all need to speak a common language. The English language has been chosen as the global language of choice.
Therefore, excellent English language writing skills are an essential asset to every business person irrespective of whether you deal with clients or not. The fact of the matter is that English is language that many global corporations choose for both internal and external communications. This is particularly the case for most professionals who are responsible for an extraordinary amount of written correspondence.
The ExecutiveSecretary.com explains that you do not “have to be a published author or hold a degree in comparative literature to be a skilled writer.” However, it is vital to be able to communicate clearly and succinctly at all levels and across a broad range of industries. Therefore, if you do not speak and write native English, it is a good idea to learn English grammar so that you can communicate effectively with your clients.
Reasons why it is vital to communicate well in English
There are many reasons why it is important to be able to communicate effectively in English. Some of the more critical reasons are as follows:
Successful B2B or B2C communications
There is nothing worse than receiving an email from a client or supplier that you don’t understand what the body of the email means. This lack of understanding can easily end up in misunderstandings, the loss of the client, as well as a negative business reputation.
Staff interpersonal relations
Along a similar vein, tempers can flare in a fast-paced, deadline-driven work environment. If you add an inability to understand what your colleagues are saying, then you have a recipe for disaster. This can lead to poor working relations which reduce staff morale, and ultimately, result in resignations from more than one employee. It goes without saying that this situation will lead to the reduction in your company’s sales figures and ultimately its bottom line.
Poorly written technical manuals
How many times have you purchased a product that has been manufactured in a non-English speaking country and opened the instruction manual only to find that you cannot make head or tail of the content? Will you consider purchasing the same brand again, or would you rather pay more for a brand that is accompanied by a well-written technical manual? Ergo, it goes without saying that providing a well-written, informative, and concise instruction manual with your products will add real value to your brand; thereby, increasing your sales figures.