The holiday season is usually the busiest period of the year for many small business retailers. The opportunity to capitalize on the holidays in the APAC region has never been greater and is continuing to grow.
Tag Archives | Sales strategy
Women and shoes – a love affair that knows no bounds. The pain we endure to look good in a pair of heels is enough to make any podiatrist cry. (Or maybe laugh and open another clinic.) According to a 2012 survey by department store Target, Australian women own on average 25 pairs of shoes.
According to the latest report from the National Retail Federation (NRF) Retail sales increased in the month of August but came in at a much slower pace than anticipated.
If you work in marketing, you know how important technology is in regards to your business. Some of the biggest trends of today are occurring in big data, servers and mobile technology. Each of these trends has had a huge impact on marketing and sales.
Need to increase sales? Afraid of missing sales goals, but not really sure how to get consistent traction on them? Last year I had this problem. Every month, or quarter, or even year, I would write down a sales goal. It would end up scribbled in a notebook, and even sometimes entered into the CRM. I would even commit it to memory, with all my heart.
There is a huge difference between the products and services you sell and the business….that you are really in. People only come to you for one of three reasons:
How many sales efforts do you know of that don’t claim to be about selling “value”?
I had been invited to attend a staff meeting of one of my clients last week…So…while I was sitting back in silence…which for those who know me will find that hard to believe…listening to the buzz around the topic under discussion…the Price of the stock.
I lose count of how many times I hear the saying “you get 80% of your revenue from 20% of your customers” and I have almost always heard it in the context of Account Managers or Sales Mangers justifying the time spent on their biggest customers.
We received a cold telephone call at home a couple of weeks ago from a company offering private tuition for children.
Walk through any shopping centre and it is hard to miss the “Sale” signs out front of nearly every retail outlet. There is no doubt retailers are doing it tough right now but should this be a surprise to us.
Kumar says that, as they are currently structured, daily deals don’t work for small businesses. “The retailers are attracting price-sensitive customers who are always looking for a deal. If there isn’t a deal on offer, they move on.
During training sessions, the people working in those industries talk about their favourites but there is always one that becomes the problem they have the most trouble with.
“Your attitude will determine your future…”. It sounds simple, but it is harder to actually do, especially for sales people. Developing and maintaining a positive mental attitude requires determining and controlling your thoughts.
Remember, you don’t even have to own a business to make money from Joint Venture’s, but it does help to have one.
There is no question that in these economically uncertain times, sales leaders will need to get a whole lot smarter and more shrewd if they are going to keep and grow their existing customer base.
A common negotiation mistake made by many sales people is thinking that negotiation is about persuading the other guy that he wants what you’re offering and then making some sort of concession on the price in return for an order.
You’re probably wondering why the strange number? It’s because the three marketing strategies below aren’t just based on targets we’ve set for them – you know, expressed as always in round numbers such as 20%.