Small business owners have to wear many hats. Since their budgets are small, many of the tasks that are allocated to departments in corporations have to be performed by the business owner. This includes marketing. Branding a small business is an important step that some owners overlook because of resources or time. To get a […]
Tag Archives | Branding
The truth of the matter is that every one of these small business owners is a sales person for their own business and lots of them don’t realise that they are the product!
There’s a marketing crossroads companies come to when they’re at that stage of going from Small Company to Less-Small Company.
Craft beer brewing houses have had a distinguished history of naming their beers with unusual names. Here are some of the most unusual we could find and drink!
Maybe its lost in translation but whatever resulted in these strange product names is for our enjoyment.
How this works is that these scammers have software that locates domains and automatically sends the contact email address of the domain an email much like the example below. They get an email address through scanning your websites content such as the contact us page.
The worlds funniest commercials. You have to think that the businesses that paid to have these ads created did it for a laugh or is their target audience more stupid than you can imagine?
Here is the third part of how famous brands got their name. First part here and second part here.
Here is the second part of how famous brands got their name.
Have you always wondered the history behind the naming of some famous brands? Well this post if for you then.
As we start out, we take cues from Giant Corporation, Inc. that we should develop cool logos, fancy brochures, zippy websites, and catchy copy. But this is a waste of time and money for a lot of small businesses and a huge misdirection of focus. There is a better way for most of us.
A strong brand should never become obsolete. Branding and marketing alike require a thought out process that allows for accountability and excellence to drive the brand forward. Before discussing the power of a well-developed brand, it is important to define what is not a brand. An established brand is not a fad or a trend, […]
In this article 26 business owners share their tips on how to stay positive as a business owner. Please share with all your friends and networks so everyone can benefit from this knowledge!
Many business owners get caught up in the delicacy of choosing the right name to represent their company or idea. Some rush into it because they are so anxious to get the business started and then they realize their business name is lacking.
Most businesses apply the “build it and they will come” mentality for their blog and social media profiles and that leads to failure (or as the social media junkies call it “#epicfail”).
In my article Body Language: You Say More Than You Think by Janine Driver, I discussed the learnings from the book and provided insights to courses I’ve taken by Tavistock and NTL on Group Dynamics and Self-Image.