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Tag Archives | social networking

change

Change: Own it first!

Why do people fear change? Change forces us to think differently, learn new things, and adapt. Humans by nature get too comfortable in their lives. Whether it’s your routine, your job, your network, even what meal you are planning.

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Hand drawing a thumbs up

Social Media Networking 101

Recently, I attended my first ever social media networking (SM) event. I checked out Social Media Day 2011 at the Tattoo Rock Parlour. Since I am new to social media as part of my communication, branding and networking strategy, I figured this would be a good opportunity to meet some amazing SM people, and learn […]

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target

A Focus on Finding Customers Online Doesn’t Work

But Social Networking Does – there’s a big difference. If you’re focusing on getting new customers online, research shows you’re not going to get many. By they way, it’s no different offline. This study could rock the online marketing world, or at least the SEO’rs, who focus on activity vs. results.

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Balance is everything in life be it work-life balance, love or a financial spreadsheet. Balance is especially important in a relationship and this is true online.  We must give in order to take, must offer value in order to receive value.

Without Balance You Got Nothin’ Online

Balance is everything in life be it work-life balance, love or a financial spreadsheet. Balance is especially important in a relationship and this is true online. We must give in order to take, must offer value in order to receive value.

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Not all online communities for business succeed.  In fact, many fail.  The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 60% of online communities fail to thrive.

5 Steps to Remedy a Failing Online Community

Not all online communities for business succeed. In fact, many fail. The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 60% of online communities fail to thrive.

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“If you build it, he will come.” -  Field of Dreams.   If only this were true for any kind of online community. However, waiting for new members to show up and engage at your site will only rarely succeed.

A 4 Stage Model for Member Engagement

“If you build it, he will come.” – Field of Dreams. If only this were true for any kind of online community. However, waiting for new members to show up and engage at your site will only rarely succeed.

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