AdWords is arguably the best advertising platform available, but it isn’t a foolproof traffic source for ecommerce marketers. Even after you hit a profitable campaign, you need to keep optimizing them to get a higher profit. A couple of years ago, I was at a business summit in Northern California. I spoke with a couple […]
Tag Archives | ROI
Launching a startup is exciting, but it can also be scary and stressful. Startups operate on very tight budgets. They need to make the most out of every penny they spend, particularly on marketing. This is a paradox for entrepreneurs. The future of your company depends on building a brand and reaching new customers. You […]
Smart Data Collective has written extensively about cloud computing since its inception in 2008. The authors here have discussed the countless benefits of migrating to the cloud. However, despite all the discussions about the benefits of cloud computing, there is one thing that hasn’t been touched on much – the ROI of cloud technology.
Nothing is more central to your business’s ability to make sales than marketing. It’s how you create a connection with your customers and establish mutual value. But many companies are falling behind by not following tried and tested marketing strategies. Instead, they launch themselves into the world of business without having taken the time to […]
As we start to integrate Social Media into our business we need to consider ways to calculate and measure the return on investment it represents.