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blogging

Online Marketing Basics for Small Business: Week 3 – Blogging

In this third part of a five-part series on online marketing for small business, we will look at blogging and content marketing. iMedia Connection found that “60% of consumers feel more positive about a brand after consuming content from it”, with over 75 per cent of marketers utilising a blog as an aspect of their […]

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socialmedia

Online Marketing Basics for Small Business: A Five Part Series

The topic of online marketing can be seen as complicated by small business owners, because of the perception that understanding online marketing requires a deep technical knowledge. Leading to even greater ambiguity is the large variety of catchphrases being employed by the digital industry, like “closed loop marketing”, “multi-channel marketing”, “SaaS”, and “inbound marketing”.

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