The last week of this five-part series on online marketing fundamentals for small business will finish up with a look at email marketing. With over 210 billion emails sent every day, email marketing remains the preferred means of brand communication for 48 per cent of consumers. As one of the more tried-and-tested methods of online […]
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Social media is the focus of the fourth week of this five-part series discussing online marketing basics for small business. As a fairly new channel, social media has been attempted by many but mastered by only a few. With over 72 per cent of all internet users now active on social media, there is great […]
In this third part of a five-part series on online marketing for small business, we will look at blogging and content marketing. iMedia Connection found that “60% of consumers feel more positive about a brand after consuming content from it”, with over 75 per cent of marketers utilising a blog as an aspect of their […]
This article is the first in a series of five posts about online marketing basics for small business. This first week will look at paid search engine marketing. Pay-Per-Click (PPC) is a great way to attract visitors to your business website and target messaging to a specific audience. It’s for this reason that PPC is […]
The topic of online marketing can be seen as complicated by small business owners, because of the perception that understanding online marketing requires a deep technical knowledge. Leading to even greater ambiguity is the large variety of catchphrases being employed by the digital industry, like “closed loop marketing”, “multi-channel marketing”, “SaaS”, and “inbound marketing”.