Expensive data plans and image loading time are two reasons to carefully consider your use of images in email marketing. The use of mobiles to view emails has increased however the data plans are not dropped in cost so images in emails can be blocked from downloading. Therefore avoid using just one image as the […]
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It’s not too late to get a mobile friendly version and avoid the pending google rank penalty for a non mobile friendly website. In fairness Google has given all and sundry plenty of warning and it’s not usual practice for them to do so. However it has been welcomed far and wide and many businesses […]
We’ve heard it all before but it’s worth repeating it time and time again. Content is king and organic custom content should form the basis of your inbound marketing strategies. It is perfect for your blog, SEO, email marketing and social media engagement and fifty percent of businesses get it – so what about the […]
Eighty percent of success is turning up – a wonderful quote by Woody Allen. Use it to inspire you to get your business email marketing campaigns underway for the year. It’s always the first step that’s the hardest though so how do you get started on your first email marketing message of the year?
eDM Precision is key in 2015. Your business email marketing list subscribers will most likely receive more emails this year, so eDMs (email marketing messages) need to stand out.
Do you know if your business is welcoming? What first impressions is your business giving off? With email marketing you can own the first impression by delivering a well constructed welcoming eDM to all new subscribers joining your email list.
First impressions count and you can make a good impression with your email marketing list subscribers as soon as they opt in to receive your emails. We have a couple of tips for you.
Landing pages are created to present targeted information to visitors. Often landing pages also contain forms to capture data off the visitors. How the form is presented and what you are capturing may determine your landing page conversion rate.
Are you using Google’s Helpouts? This service offering is probably has as many pros as it does cons. It will come down to your personal preference and how it grows.
eDM (email marketing) analysis of measurement is often overlooked. The feedback in the form of open and click statistics is accepted without it working being utilised to improve the conversion rate of next campaign.
Conversion Rate Optimisation is all the rage for marketers worldwide. Conversion Rate Optimisation aka CRO is utilised by marketers to work on improving website conversion rates from existing visitors.
Amazon was founded twenty years ago. Today it is the world’s largest online retailer. Foundered by Jeff Bezo it was built in a garage with his first employee Shel Kaplan. Jeff still runs the company today and now Amazon has 117,000 employees and has a market capitalisation of USD $151 Billion.
The challenge remains – how to keep your email marketing subscribers. Will the next email message result in large amount of unsubscribes? This is a real fear for marketers. There are steps your business can implement right now to slow the unsubscribe rate down.
Google+ has just had it’s 3rd birthday. Do you have a Google+ account yet? Google+ was launched in 2011 and now has 359 Million active users – still a long way behind Facebook’s 1.28 Billion users. More females use Google+ and the average age is 28 – versus the average age of Facebook users being […]
The email campaign statistic we loath to view is the unsubscribe rate and rightly so. If you’re anything like most marketers you celebrate when it’s really low. But how do you keep it low? There are actions you can take to reduce your unsubscribe rate and this will be the topic of the next blog […]
Just when you thought you’d seen it all – now you can watch in real time how much revenue and profit your favourite Internet companies generate. The clock starts running as soon as you land on the page and the revenue and profit starts growing (or not as is the case for some Internet companies). […]