If you run a website or any type of business online, then you know how key your conversion rate is to your success. Your conversion rate...
The 100% Pure New Zealand brand has been a powerful one, executed beautifully ever since it first launched in 1999. In the early years of the...
If you’ve been to Melbourne lately you may have heard whispers of a new coffee shop down a cobbled lane and up the unmarked stairs, through...
Women and shoes - a love affair that knows no bounds. The pain we endure to look good in a pair of heels is enough to...
If you work in marketing, you know how important technology is in regards to your business. Some of the biggest trends of today are occurring in...
Need to increase sales? Afraid of missing sales goals, but not really sure how to get consistent traction on them? Last year I had this problem....
If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after...
These days working at home is a growing trend for several reasons. 1. Everyone needs more than one income and most families need 2-3 sources of...
In the fifth and final part of the Business with Australia series, I ask New Zealand exporters whether the long distance relationship can work. It’s unlikely...
New Zealand’s sense of humour, lifestyle and early heritage may not be too different to Australia’s, but business culture in the two countries is not the...
In the third of a six part series on Kiwi companies exporting to Australia, Bella Katz discovers that it pays to play down the Kiwi heritage...
Going into a meeting unprepared is a business executive’s recurring nightmare. So why would you enter a new international market without local knowledge? You wouldn’t, say...
Although there was no single 'lightbulb moment' that sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of...
J.C. Penney will not survive for very long because of the following 3 reasons. First, a retailer cannot lose as many customers as they have and...
Not so long ago my daughter was selected to play on the wing for her high school hockey team. A few games went by and she...
I had been invited to attend a staff meeting of one of my clients last week...So...while I was sitting back in silence...which for those who know...
