In this era where everything can be searched from the comfort of your recliner and at the touch of a screen, we often forget that merchandise still needs to travel from point A to point B in a more traditional fashion. Products are still transported by train or cargo ships and eventually on transports to […]
Tag Archives | digital age
The digital world is inescapable – social media, digital communication and mobile internet have ensured that we remain constantly tethered to the digital realm at all times. While it’s important to utilise the digital space and spruik your business or product, it’s also a good time to explore the ways that physical marketing can help […]
I recently had a discussion with one of my friends that focuses on traditional marketing channels. He acknowledges the benefits of social media and other inbound marketing strategies, but reports that direct mail marketing is still an extremely effective way for brands to reach their customers. However, the approach to traditional marketing has clearly changed […]
The photocopier is a staple in the workplace, right up there alongside the printers and coffee makers we simply can’t work without. However most coffee makers are not all that high tech and the high tech 3D printers haven’t quite made it into the office environment just yet. Despite developments in printing technology, the photocopier […]
Cast your minds back, if you will, to the latter days of the 20th Century. The millennium bug was in the news, Animal Hospital was on the TV and you were taking business calls on the road from a brand-new Nokia 3210. It seems like a different time, doesn’t it?