Philanthropy is a great American business tradition. The word itself evokes some of the greatest entrepreneurs the country has seen – Rockefeller, Chuck Feeney, Bill and Melinda Gates. With good reason, philanthropy is seen as a noble cause for companies with large assets. Philanthropy takes many forms and can be a wonderful boost to your […]
Tag Archives | business reputation
Intentionally or not, you may have easily caused harm to your business, whether it was a misguided tweet or your finances come to light. There are so many things that can inadvertently cause your business harm, and not all of them are fixable. After spending so much time and money on creating and developing a […]
Social media can be a great way for businesses to interact with their customers and prospective customers. However, while this platform can be very beneficial in some cases, it can oftentimes take a turn for the worse as well. If your brand experiences negative comments that lead to a negative reputation, it can be hard […]
Reputation is everything in business. Why should a client choose your business over one of your competitors? There are some industries where the business’s success is upon the reputation and trusted advisor status of one person for example the real estate sales industry. Sales Agents are front of house and often the only interaction between […]
The way you develop the brand of your company is going to have big impact on its overall success. Don’t make the sorts of mistakes that could see everything crashing down! Your brand should be definable. If you’re unable to define your brand, then you’ve got a pretty big problem!
We’re so overrun by tech-centric marketing advice that we often forget about the humble press release service. Perhaps it has something to do with the fact that many people see the news as something that’s a bit passe. After all, newspaper sales are falling. But, of course, it’s not the news itself that’s going down […]