Tag Archives | business marketing

advantages

Why Capitalists Need to Embrace Social Entrepreneurship

Some capitalists seem to be very threatened by the idea of social entrepreneurship either because it has the word social in it (too close to socialism for comfort), or because they think they’ve always been socially responsible and this new phrase does not recognize that. It’s not new and it’s not socialism, but it is […]

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dealdone

How 211 Degree Relationships Can Be Your Latent Key to Success

Where do most of your sales come from? When I’ve asked this question in a weekly lunch I do with 60 business leaders, 59 of them say relationships and one didn’t understand the question. So how do we shift more of our spend from advertising, direct marketing, and public relations to relationship marketing?

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business

Do you have balance across the Seven Elements of a Business?

Business divides pretty neatly into seven categories or “elements” that all businesses must pay attention to in order to be successful. They exist whether we pay attention to them or not. If we pay attention, we are successful, if we don’t, we are not. Most businesses reflect the strength of their owner/founder, who are really […]

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girl

Your Freedom Number is the Only Number That Matters

Your business has the same issues as those I visited in Kenya. In the final analysis, there’s only one number in business that really matters, you’re Freedom Number. While I was in Kenya, I had seminars and workshops with everyone from large international businesses to egg vendors in the slums.

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Almost everyone decrying the demise of entrepreneurship in America is blaming either Walmart or rising health care costs for making it more difficult to start a business. But the biggest obstacle is a long-term shift in American culture and society that has little to do with big box businesses or heart attacks.

Is it Harder to Start and Run a Business Than 30 Years Ago?

Almost everyone decrying the demise of entrepreneurship in America is blaming either Walmart or rising health care costs for making it more difficult to start a business. But the biggest obstacle is a long-term shift in American culture and society that has little to do with big box businesses or heart attacks.

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puzzle

He who makes the rules wins

As I was writing my new book “Making Money is Killing Your Business” and getting feedback on it, a lot of people told me that some of the principles in this book are things they’ve never heard before. I’ve frequently heard, “I’ve never been given permission to think that way.”

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failure_success

Successful People Focus on the Process, not on the Result

I believe we all have a natural desire to be significant and to be contributing members of society. Yet few of us truly feel like we are creating the rules that will allow us to succeed. One way to escape from this in today’s world is to live our lives through other people via reality […]

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I’ve never used my blog to directly advocate for an issue, but the SBA’s long-term focus on big business has moved from absurd to something there is no word for. I don’t want more handouts. I just want them to stop giving them to big businesses, and expanding to include even more big businesses to give handouts to. Help us stop it.

Big is Not Small

I’ve never used my blog to directly advocate for an issue, but the SBA’s long-term focus on big business has moved from absurd to something there is no word for. I don’t want more handouts. I just want them to stop giving them to big businesses, and expanding to include even more big businesses to […]

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Conation is one of the 1,000 most obscure English words and yet the most important business word you’ve never heard. Want to know if you’re doing well and going where you want? Filter everything through the word conation:  Conation – the will to succeed that manifests itself in single-minded pursuit of a goal.

The Conative Filter

Conation is one of the 1,000 most obscure English words and yet the most important business word you’ve never heard. Want to know if you’re doing well and going where you want? Filter everything through the word conation: Conation – the will to succeed that manifests itself in single-minded pursuit of a goal.

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masters

Traditional Branding Isn’t for Small Business

As we start out, we take cues from Giant Corporation, Inc. that we should develop cool logos, fancy brochures, zippy websites, and catchy copy. But this is a waste of time and money for a lot of small businesses and a huge misdirection of focus. There is a better way for most of us.

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