Some capitalists seem to be very threatened by the idea of social entrepreneurship either because it has the word social in it (too close to socialism for comfort), or because they think they’ve always been socially responsible and this new phrase does not recognize that. It’s not new and it’s not socialism, but it is […]
Tag Archives | business marketing
Where do most of your sales come from? When I’ve asked this question in a weekly lunch I do with 60 business leaders, 59 of them say relationships and one didn’t understand the question. So how do we shift more of our spend from advertising, direct marketing, and public relations to relationship marketing?
It’s surprising to me how often I see all the classic definitions of a business that don’t define or describe a business well at all. If you follow them, they might even put you out of business.
In this video, Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning.
In this video Regina Dugan asks “What would you attempt to do if you knew you could not fail?”. In this breathtaking talk she describes some of the extraordinary projects –
Business divides pretty neatly into seven categories or “elements” that all businesses must pay attention to in order to be successful. They exist whether we pay attention to them or not. If we pay attention, we are successful, if we don’t, we are not. Most businesses reflect the strength of their owner/founder, who are really […]
Your business has the same issues as those I visited in Kenya. In the final analysis, there’s only one number in business that really matters, you’re Freedom Number. While I was in Kenya, I had seminars and workshops with everyone from large international businesses to egg vendors in the slums.
Almost everyone decrying the demise of entrepreneurship in America is blaming either Walmart or rising health care costs for making it more difficult to start a business. But the biggest obstacle is a long-term shift in American culture and society that has little to do with big box businesses or heart attacks.
Planning does not create success or even the best plan. It also doesn’t create action. Most planning just creates paper, spreadsheets, complexity, doubt, paralysis, and dream-dampening. There are two things that create a far better plan than planning itself.
As I was writing my new book “Making Money is Killing Your Business” and getting feedback on it, a lot of people told me that some of the principles in this book are things they’ve never heard before. I’ve frequently heard, “I’ve never been given permission to think that way.”
I believe we all have a natural desire to be significant and to be contributing members of society. Yet few of us truly feel like we are creating the rules that will allow us to succeed. One way to escape from this in today’s world is to live our lives through other people via reality […]
I’ve never used my blog to directly advocate for an issue, but the SBA’s long-term focus on big business has moved from absurd to something there is no word for. I don’t want more handouts. I just want them to stop giving them to big businesses, and expanding to include even more big businesses to […]
NFIB, the leading small business association with 500,000 businesses, has named my book, Making Money is Killing Your Business, the number one business book of 2010. The National Federation of Independent Businesses, or NFIB, rated it #1 because they thought it has the most potential for real impact in the lives of the readers.
Conation is one of the 1,000 most obscure English words and yet the most important business word you’ve never heard. Want to know if you’re doing well and going where you want? Filter everything through the word conation: Conation – the will to succeed that manifests itself in single-minded pursuit of a goal.
As we start out, we take cues from Giant Corporation, Inc. that we should develop cool logos, fancy brochures, zippy websites, and catchy copy. But this is a waste of time and money for a lot of small businesses and a huge misdirection of focus. There is a better way for most of us.
Very good slide pack on how Lady Gaga is always in the news.