Every small business out there goes through a period of self-realization. In many ways, it’s about identifying your brand, and therefore, your personality. Once you acquire this realization, you can find the best avenues in which to market your business. Maybe a business that deals with the youthful demographics would benefit more through Instagram or […]
If you are in the grind. You know, in that day to day, monotonous, repetitive cycle of slogging through your existence. You wake, you work, you live a little, then start all over again. If your job is as thrilling anymore as watching paint dry, or your boss is a hopeless failure in the leadership […]
We think that there is a train of thought that suggests local businesses can not benefit from online marketing. Local businesses selling directly to local customers should be concentrating on offline promotion. Is this the case? Of course not. Online media can be used by local businesses for promotion just as well as it can […]
In this third part of a five-part series on online marketing for small business, we will look at blogging and content marketing. iMedia Connection found that “60% of consumers feel more positive about a brand after consuming content from it”, with over 75 per cent of marketers utilising a blog as an aspect of their […]
Business blogging is considered indispensable in today’s competitive market. A business, whether online or offline, needs to have a least a website in order for their customers to find them. Even better, a business should have a blog.
Human nature has it that either man goes out to do something on his own, or there has to be something big, strong, mean, nasty, or extremely tempting for him to make that leap over. Motivation isn’t as straightforward as we tend to think it is.
It’s 2014, folks, and Google isn’t waiting around anymore for bloggers who can’t keep up with the changing times. “SEO” is now an outdated term and has officially been archived, living out its retirement along with the phrase, “serving the web.”
It’s often the little things that we say that mean the most. Words can be extremely motivational and incredibly destructive. Ironically the less words we use the greater the impact and resonance.
From a business perspective Blogs can be a goldmine if aligned correctly with your other communications and marketing initiatives.
There are a ton of blogs out there and just about anyone can start their own blog and voice their opinions. But what makes a good blog rather than one that’s a bore? It’s the content.
At a BlogHer conference I attended awhile back, I met some people from Yahoo! Shine, which is the online destination for women looking for the latest information and advice from experts and the community.
Seth Godin and Tom Peters provide their opinion on blogging.
