Excerpt from Business Mechanics, a book for all small business owners by Jerome Jacobs. What you will learn in this chapter - What kinds of things...
There have been many studies on the variances of ‘farming’ versus ‘hunting’ for customers. Farming is looking within your existing customer base for new sales. Hunting...
It’s not surprising business people are confused by Social Media. It’s been thrust upon us and heralded by some as the only way to communicate and...
The rule of thumb when writing a book is to focus on reaching the masses. However, when I decided to write the I-Plan, my intention was...
If you're looking to improve the amount of cash in your bank account, you can implement any number of the following strategies and tactics within a...
Some SEO 'experts' will tell you that they know how Google ranks web sites, some will tell you they have an 'inside man' in Google, some...
A disengaged customer is not really a customer, or at least not a good customer. Unfortunately, few companies have implemented effective systems to gauge the level...
Is it possible to have a 100% customer retention rate? Yes, when you know the equation, i.e. how to work out your customer retention rate (CRR),...
Small businesses and personal users are beginning to wake up to the power of social media. However, sometimes overlooked is the huge array of free or...
SEO link building is an essential part of any search engine optimization strategy. If you do it right, your keywords will improve on the search engine...
