Many factors go into determining the level of trust and authority a site has, hence its placement in search engine rankings. This notwithstanding, all sites need...
The average website visitor has a fleeting attention span, with most users deciding in under 10 seconds whether to leave a site or continue reading. That...
Few small business owners would dispute the importance of having an effective website. Yet many still take a back seat when it comes to the design...
The instant Internet access afforded by smartphones has changed the way people use search. Not tethered to computers and home networks, searchers now tap into the...
Business promotional or product and service marketing emails sent to your email list is now a game of cat and mouse. Why? Well, many countries around...
There has been a lot of talk lately about trying to balance the cost-effectiveness of an automated IVR system with the responsiveness of a live call...
Marketing has always been about content, and now most business websites focus on creating more of it. You’ve probably heard of push and pull marketing, the...
You should never underestimate the written word. Content is king, and your SEO ranking depends on it. Google, for example, recognises quality content, so this is...
While you’re looking for innovative ways to market your business, you might have heard people talking about the significance of digital marketing. It is true digital...
Is inflation your enemy or your friend? For businesses and consumers, it can be both good and bad. Inflation hurts as it erodes the purchasing power...
Every small business should strive for a favorable search ranking. Since popular search engines like Google and Bing have effectively become the modern-day yellow pages, it’s...
Non-profits must have a robust online presence and a well developed digital marketing strategy to stand out in what is now a saturated market! As such,...
There are benefits to using Google’s AMP. However, it doesn’t work for every site. For some, the sacrifices are too great. Plus, while Google says it’s...
All pages of a website need to engage to keep visitors online. The About Us page is no exemption. Have you looked at your Google Analytics...
The difference between you and the other job applicants may be your digital marketing qualifications. Indeed, many people don’t choose digital marketing. It chooses them. Learning...
Not everyone wants to work for someone else. Side hustles are a way to transition from employee to business owner, and there are a few platforms...
