What’s in a name? Apparently a lot, especially for startups. The choice of name can make or break your business....
In the gulf war, before an F15 pilot friend of mine went into a dogfight, he would turn off all but a couple of his heads...
Contingency Planning and Business Continuity Plans can sound pretty scary to many people and are often only associated with large corporates and public sector bodies.
The stereotypical used car guy focuses quickly on what he could say or do to make the sale. What emotional string can he pull? What weakness...
For many people the thought of an interview can be pretty scary. We think of interviews in terms of what we have to go through to...
If you’re spending a lot of money to develop your brand through advertising or a nifty website, you might want to rethink that. You don’t control...
It’s a myth that only certain people are creative or that you have to act in a particular way or dress as ‘creative types’ do.
The biggest problem in trying to grow a business is that we’re too busy making money. It’s not a play on words – it’s a serious...
We’ve all heard that to write a good book you need a beginning, a middle and an end. Projects, whether they are small short-term pieces of...
Retirement is a really bad, bankrupt, industrial age idea that was never a good idea in the first place. It was invented by big businesses to...
Whether you’re running a business selling products to customers or delivering services to clients there will be a number of aspects of the way you operate...
If you ever want to polarise opinion in a sales manager’s meeting, just start talking about psychometric testing. You’ll find that few hiring managers are indifferent...
Most New Zealanders will not know Richard MacManus and his flagship web site ReadWriteWeb.com. Nor will most New Zealanders know that ReadWriteWeb.com (“RWW”), at the time...
