Do you remember when market researchers stood outside stores and on street corners trying to entice shoppers to complete their...
Occam's Razor says that given two possible answers to a problem, the simpler one is usually right. If we applied this ancient idea to business, we'd...
All business owners know that in order to grow or even to survive they have to cultivate and nurture relationships with existing and potential clients. Why?
What most sales people and most business owners do not understand is that our job is enter other people’s worlds, not get them to enter ours;...
This discussion piece is for business owners seeking a no-frills explanation on how social media can add value to their business. So in essence social media...
How often are you faced with a sales assistant or someone on the phone who patently has no interest in you or what you might want...
“The secret of getting ahead is getting started.” Mark Twain. Jeanne, a friend of mine who owns a corporate training company told me how she got...
Start-ups are faced with very many challenges not least of which is the need to keep costs down while business develops and revenue starts to come...
In the gulf war, before an F15 pilot friend of mine went into a dogfight, he would turn off all but a couple of his heads...
Contingency Planning and Business Continuity Plans can sound pretty scary to many people and are often only associated with large corporates and public sector bodies.
The stereotypical used car guy focuses quickly on what he could say or do to make the sale. What emotional string can he pull? What weakness...
For many people the thought of an interview can be pretty scary. We think of interviews in terms of what we have to go through to...
If you’re spending a lot of money to develop your brand through advertising or a nifty website, you might want to rethink that. You don’t control...
It’s a myth that only certain people are creative or that you have to act in a particular way or dress as ‘creative types’ do.
The biggest problem in trying to grow a business is that we’re too busy making money. It’s not a play on words – it’s a serious...
