SITTING in my office last week, facing the man whom I had just fired, I thought of the contrast between that interview and our first one,...
Marketing graduates and young professionals are cheaper than the battle-scared 30’s+ professionals who know the game and have vast networks.
The Community Manager role is unlike any other position in the technology and online world. Rather than managing hardware or software, products, services or content ...
As responsible business owners, we invest a lot of time answering the “what” question. What will I sell? What should my price be? What kind of...
Customer acquisition is probably more difficult now than it has been in years. With the economy so erratic, spending is down, so the competition is really...
An effective manager is one who is always looking for ways to improve both himself and his team. A bad one is one who is both...
Last week we tried to give perspective to the idea that being the classic Market Focused entrepreneur isn’t all it’s cracked up to be.
While a great idea, a needed service or product, and a known area for marketing are all very important, let’s face it…getting funding for your business...
In the big picture there are really only three things we need to grow a Mature Business.
First of all, understand the difference between being fired and being made redundant. You are fired because off poor performance, attitude, attendance, and a multitude of...
I ran a marathon 30 years ago. While training, my wife, Diane, started casually jogging with me at the end or beginning of my runs. A...
Getting new customers may not always be easy, but keeping them is even harder. The trick to customer support is to sell something, send your customer...
