smart

Why the “Occupy Wall Street” Protestors are Uneducated

I Don’t Understand? – I can remember being fresh out of High School and working for a contractor. Some of the people I worked with had a bad attitude about the lifestyle the owner was able to live. Related Posts Making Money is not an Empowering Vision 8 years ago To build a business that […]

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Chapter Six in my next book, Bad Plans Carried Out Violently, is about Conation, the most important business word you’ve never heard. Its antonym is just as obscure and just as critical for you to know – velleity.  Our whole community of business owners use this phrase all the time:

Wouldn’t it be great if…

Chapter Six in my next book, Bad Plans Carried Out Violently, is about Conation, the most important business word you’ve never heard. Its antonym is just as obscure and just as critical for you to know – velleity. Our whole community of business owners use this phrase all the time: Related Posts Visionaries Make Money, […]

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Desk

How Defining Your Ideal Client Can Save You Money

The marketing problem As a Duct Tape Marketing Authorized Consultant I get a lot of marketing questions asked of me. “Should I be using Twitter, how about Facebook, what about direct mail, etc., etc.?” Related Posts Making Money is not an Empowering Vision 8 years ago To build a business that provides you the lifestyle […]

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words

Why Words Matter

Words represent powerful ideas, whether we mean for them to or not. We might as well be intentional. Zig Zigler said, “be a meaningful specific, not a wandering generality”. The words we use to represent ourselves and our businesses are much more important than we usually think. Related Posts The Magic Words 8 years ago […]

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Tips

What is marketing strategy?

Let’s take a minute and decide what marketing strategy is not. Your marketing strategy should be a clear explanation of how you’re going to get there, not what or where “There” is. Related Posts Do You Make Mistakes in Creating Your Marketing Message & Materials? 7 years ago Do you make mistakes in creating your […]

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handshake

Ten top tips for a successful negotiation

In this article Dr Maria Anassutzi looks back at her lengthy and successful career as contracts negotiator and describes what makes a successful negotiation and summarises the ten top tips for a successful negotiation. Related Posts A quick round up of some key issues regarding liability, entire agreement and right of first refusal 7 years […]

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snow

Business Diseases of the Industrial Age

The Industrial Age lasted a very short 150-200-ish years in the ten thousand years of recorded human history. It brought us a lot of cool toys and a cushy life, but we’ve been afflicted with a lot of Business Diseases that came from the Industrial Age. Here’s just a few of them: Related Posts Bismarck […]

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coffee

What Do You Want to Be Known For?

What are you building with your business? Do you know? If not, it’s never too late to get this answer. Stop for a moment and get it, because every decision will fall from this one if you have it answered. People who try to make money rarely make very much of it. People who answer […]

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Graph

The Most Important Metric To Measure For Email Marketing

Email marketing is a powerful tool and one that every business should use. Most studies indicate that it usually has the highest ROI of any marketing a company can do. In my opinion is should play a part in every business’ marketing plan and needs to be well integrated into that plan. Related Posts Are […]

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Our Intention - New Zealand.  When we started this business four years ago we decided we wanted it to grow up and make money while we’re gone. Today we leave for New Zealand for 3 1/2 weeks while others run the business. We’ll do things like that regularly going forward. We weren’t lucky, just intentional.

You get what you intend, not what you hope for

Our Intention – New Zealand. When we started this business four years ago we decided we wanted it to grow up and make money while we’re gone. Today we leave for New Zealand for 3 1/2 weeks while others run the business. We’ll do things like that regularly going forward. We weren’t lucky, just intentional. […]

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Success is often overshadowed by the path to get there. Many fear the journey because of the obstacles, when in fact, challenges are the cost of success and a cost we as entrepreneurs are willing to pay.  As O. ROSS assists clients in their strategic actions, we compiled a list of about 20 threats we’ve witnessed this year.  Here are 3 of the most common business threats to consider and a few thoughts on combating them.

Threats to Your Business

Success is often overshadowed by the path to get there. Many fear the journey because of the obstacles, when in fact, challenges are the cost of success and a cost we as entrepreneurs are willing to pay. As O. ROSS assists clients in their strategic actions, we compiled a list of about 20 threats we’ve […]

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safety

What the Christchurch earthquake teaches us about business

We were in Auckland when it happened. Everyone there knows someone in Christchurch and felt the impact, if only emotionally. Among the business owners there was a single thread: life is full of risk and we’ll all just have to get back on the horse as quickly as we can. I think there’s something else […]

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There is an old saying that say's, "People will buy on emotion, but justify their decision intellectually."  If you study marketing and sales, you will probably discover this saying has it's roots in copywriting. The type of copywriting I'm referring to is sales copywriting.

How to Uncover your Prospects Emotional Buying Triggers

There is an old saying that say’s, “People will buy on emotion, but justify their decision intellectually.” If you study marketing and sales, you will probably discover this saying has it’s roots in copywriting. The type of copywriting I’m referring to is sales copywriting. Related Posts How to Guide Your Prospects to Your Solution 7 […]

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Great idea? Focused market? Good financial backing? Skilled employees? You’ve got it all, right? Maybe not. None of that matters one whit unless everybody holds the same core values. The numbers don’t lie – culture is the number one priority if you want to go the distance.

Culture Matters More Than You Think

Great idea? Focused market? Good financial backing? Skilled employees? You’ve got it all, right? Maybe not. None of that matters one whit unless everybody holds the same core values. The numbers don’t lie – culture is the number one priority if you want to go the distance. Related Posts Instilling Pride – A Key to […]

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legal

The future of intellectual property in the UK

Although the UK’s intellectual property framework is designed to promote innovation and growth in the UK, the latest quick technological developments have rendered intellectual property regime somehow inadequate to provide full protection. Related Posts Intellectual Property Rights: Strategic Battles 8 years ago A key risk for an intellectual property  owner is an infringement action and a […]

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