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71 Top Online Customer Communities: The Big List

Online customer communities are everywhere — you just have to look for them — sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. But they are alive, well and thriving within many enterprises. Related Posts Six Reasons Firms Build B2B Customer […]

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How B2B Companies Are Using Online Communities to Get Closer To Their Clients

Business-to-business companies have always needed closer relationships with their customers than business-to-consumer firms. It makes sense, since strong relationships help generate repeat business. Related Posts Six Reasons Firms Build B2B Customer Communities 7 years ago The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the… Vital […]

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Moderating Online Communities: The SEE Method

Moderating online communities for a professional membership is as much an art as it is a science. And, as with any art or science, attention must be paid to both the fine details as well as the overall structure. Related Posts The Humanness Of Moderating Online Communities 7 years ago Effective community moderation often requires […]

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Are You Enchanting Online?

We live in a society driven by immediate gratification. “I want.” “I need.” The growth of socially-oriented businesses has exacerbated this condition. For example: I was briefly frustrated this week when my Amazon Prime order didn’t arrive — as promised — within 24 hours of placing the order online. Related Posts The Humanness Of Moderating […]

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Would You Like to Super Size Your Order?

McDonald’s made this question famous, and at the same time increased sales by asking it. I won’t bother discussing the movie that was made about, or the witch hunt that ensued by making America fatter. Related Posts Is a Referral Program a Bad Idea? 7 years ago My best referrals are from people I’ve served, […]

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Words you need to ditch from your vocabulary

Why is it that people tend to think that using big words and complicated sentences make them sound smarter? Related Posts The Magic Words 7 years ago Regardless of whether the customer is right or wrong, you need to make it safe for him to be right so he doesn’t get so… Seven Words a […]

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Valuing Small Businesses

Valuing the very small company can often be more challenging than valuing a large firm or corporation. These types of valuations most commonly arise in the divorce cases, although they also are frequently present in shareholder litigation, partnership dissolutions, and similar litigation. Related Posts Using a Joint Appraiser To Advantage in Divorce 7 years ago […]

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Even The Bad Times Are Good

Times are tough and they’re getting tougher, it’s getting more and more difficult to do business, might as well pack up and go home, right? Wrong. Very wrong indeed. Related Posts Happiness Is A Choice 7 years ago We all work better when we’re happy, so why are so many people unhappy in business? Happiness […]

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Happiness Is A Choice

We all work better when we’re happy, so why are so many people unhappy in business? Happiness is largely a choice, so choosing to be happy is incredibly simple. Putting it into action is not always so straightforward though. Related Posts Action stations! 7 years ago Knowledge doesn’t mean a thing unless you are prepared […]

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Why Purell is Bad for Your Business

I walked into the bread shop and there it was – a Purell hand sanitizer dispenser on a pedestal right in the middle of my path; not up against a wall somewhere, but standing like a security guard five feet inside the entrance … Related Posts Act Your Way To A New Way Of Thinking […]

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