domain

3 Tips for Choosing Your Domain Name

No business can get away without a website anymore. And the most important part of bringing your business online is choosing the right domain name. Your domain name needs to be easy to remember, easy to say, and bring customers directly to your business. The wrong domain name can end up sending customers away from […]

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chess

Use Your Competitors to Improve Your Market Position

Not many of us have the luxury of participating in markets where we are the sole provider. For many of us, we are in markets where we have to emphasise what makes us different from our competition. Related Posts Why is a Business Plan Critical for Long Term Survival? 8 years ago Businesses often prepare […]

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Facebook

Is Your Business Sexy Enough for Facebook?

I received an email from a person yesterday asking a common question that I have answered many times before. In fact its so common now I have decided to write a discussion piece about it. Related Posts How Social Media Can Help Your Business 6 years ago “Social media” is a term used to denote […]

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Making a difference before its too late…

I had the most amazing thing happen a few days ago. I opened my local paper and found a half page advertorial entitled “Making a Difference Before its to Late”. It was penned by a person guy named Glenn and really made me sit up and think. Related Posts Making Money is Killing Your Business […]

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Marketing – The Most Important Non-Core Business Skill Required

As I’ve said before, marketing is greatly misunderstood by many in business, especially those new to business, who confuse marketing with advertising. Related Posts What is the Difference Between Marketing and Sales? 6 years ago Marketing, over sales, is the broader term and marketing is about the branding, advertising and public relations aspects… The Single […]

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10 Old Ads That Would Be Banned Today

Wow! So PC is only a new development. Related Posts Choose the Right Path for Email Marketing – Part 1 6 years ago It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the… What is the Difference Between Marketing and Sales? 6 years […]

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smart

Mobilize Mail Offline Client Winning Online

Tough trading conditions requires traditional businesses to break away from their usual MO and consider taking all of it or some of it online. And taking your business online is fraught with challenges – from how to operate your business, to how to market it. Related Posts Choose the Right Path for Email Marketing – […]

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Managing Disappointment in Business

The natural inclination for humans including leaders is to aspire, to want, to achieve. Whether this is in one’s job, career, business, relationship and or sporting and community life, we are motivated by the pull of what is appealing and rewarding to us. These hopes and desires keep us motivated and energized. Related Posts Business […]

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Open Communication

An interesting concept – what does it truly mean to communicate openly? I will share some thoughts based on my expertise and my experience. Related Posts Poor Communication: How It Affects Your Business 8 years ago Although there are different ways we all perceive poor communication there are some common ones that we can all […]

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social media for business

Is Social Media Burnout Something to Plan for?

I read a very interesting post today by Alex Bowyer titled “The November Project: Observations from a month away from Facebook and Twitter” in which he provides his findings from not visiting Facebook and Twitter for an entire month! Related Posts Social Media Circle of Trust (or “Find Out What Customers Are Saying About You”) […]

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officeexpand

Starting a business (Part 3)

I was talking to business minded people lately and they were discussing how its all online these days. ‘that’s the future? exclaimed the one ‘soon we won’t need shops’ replied the other, and so they went on agreeing wholeheartedly with each other that the internet had revolutionized the world and as such, the brick and […]

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marketing

How marketing has changed in the digital age

Cast your minds back, if you will, to the latter days of the 20th Century. The millennium bug was in the news, Animal Hospital was on the TV and you were taking business calls on the road from a brand-new Nokia 3210. It seems like a different time, doesn’t it? Related Posts What Guerrilla Marketing […]

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brand

The Heating Company – Connecting with our Market

At the Heating Company we aim to connect to our market through every means possible, we have created a website, a blog and multiple social media connections – such as Facebook, Google + and twitter. We have so many products to offer and to both home and business markets. Related Posts Project Campfire – A […]

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Three Things You Need to Succeed

For every pursuit or goal we have in life there are three things we need to succeed. Related Posts A personal Philosophy on how to succeed in business, leadership and life 6 years ago I have gone through periods of reflection at several key points in my life and this fall was one of them. […]

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Social CRM – Is it right for your business?

I don’t know about you, but social media has become one of those things I do every day, as naturally and regularly as checking my emails – updating my Facebook and Twitter status, checking out what my mates are up to, and commenting or adding interesting links to my LinkedIn profile. Related Posts What are […]

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