While we all need to be online as a business, you can do many other small things to ensure you have the right online presence. It’s...
Web or Browser push notifications are a powerful marketing initiative. The push notification is a short message with text, maybe a logo, or an image and...
Three famous logos from household brands can tell us a lot about designing simple yet memorable logos. Organizations continue to be challenged by logo design. How...
We are already nearing the second quarter of the year, so it’s appropriate to point out how fast time flies! For sure, if you’re aiming to...
Competition is getting fiercer in the global market. Companies are trying to put their best foot forward for surpassing their competitors. In this highly competitive environment...
When it comes to advertising and marketing themselves online, small businesses all have to deal with the same problem: how do they make their business seem...
The world of digital media and marketing has come a very long way in a short time. Less than twenty years ago the internet was in...
By now, even inexperienced entrepreneurs at least partially understand the value of content marketing. Creating and sustaining a blog for your brand is a practical necessity...
Ecommerce stores thrive using a clearly defined marketing strategy. Deciding between omnichannel and multichannel strategies isn’t about hopping on another buzzword train. Omnichannel marketing is distinct...
The digital marketing field has always been gathering data, not only at the company level but also within the market for comparison purposes. As a result,...