SEO

Six Effective and Free Virtual Marketing Techniques

In a recession, most businesses cut back on their marketing (assuming they are doing much in the first place) which is just plain crazy. A recession is just the time you need more customers or your existing customers to come back more often (or spend more with you). Related Posts 10 Tips for Improving Your […]

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brand

How to Franchise

We’ve put together some of the best advise available on how to franchise, because we do this full time, have seen the successes and (fortunately or unfortunately, whichever way you look at it) have been the victims of franchises gone bad. Related Posts Pizza Franchising Experiences a Renaissance 8 years ago Thanks to pizza franchises […]

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“Anything” Relationship Management

Firstly, my thoughts go out to everyone who has been affected by the recent Christchurch Earthquake. The tragic events of 22 February have rocked our small nation to the core, and we hope to see Christchurch recover and rebuild after what has been a terrible few months. Related Posts Customer Relationship Management – Five tips […]

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The most common financial mistake people make is to borrow money at a high rate of interest in order to buy something they don’t really need or without considering whether they could borrow at a lower cost.

Get Rid of Dumb Debt

The most common financial mistake people make is to borrow money at a high rate of interest in order to buy something they don’t really need or without considering whether they could borrow at a lower cost. Related Posts How to Reduce Credit Card Debt 8 years ago Credit card debt can become the biggest […]

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marketing

What is the Difference Between Marketing and Sales?

Marketing, over sales, is the broader term and marketing is about the branding, advertising and public relations aspects of being business. Sales is then an activity of marketing – it is the closing of the deal. So marketing creates the demand and sales meets that demand. Related Posts The Single Most Important Marketing Tactic Ever […]

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travel

5 Tips to Save on Business Travel for your Company

Business travel can be one of your biggest expenses when traveling is a core component of your business. If you are meeting with clients, traveling to seminars, or visiting satellite offices around the globe, you will need a large budget to cover your airfare, your lodging expenses, and also the money you spend on dining […]

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webdesigner

Email Marketing Part 3: The Content

Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception with your subscriber that encourages them to react the way you want them to. Related Posts How being a bit smarter with your email marketing can bring great […]

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closed

Are you planning to fail your business?

No-one goes into business planning to fail – do they? I was reading some quotations yesterday and one from Michael Gerber really got me thinking, Related Posts Planning won’t even get you a good plan, let alone success 7 years ago Planning does not create success or even the best plan. It also doesn’t create […]

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12 Questions to ask a Business Broker

You have made the decision to sell your business. Generally, using a business broker is a good idea – especially if you have limited time to work with potential buyers, are not easily contactable or lack the necessary knowledge and skills to effectively market and sell your business. Related Posts So you have a business […]

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smart

Does your business have a User’s Manual?

Excerpt from Business Mechanics, a book for all small business owners by Jerome Jacobs. What you will learn in this chapter – What kinds of things you can (and should) systematise. – How to go about systematising your business. – The importance of evolving your systems as your business changes and grows. Related Posts Why […]

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writing

Give and Be Happy

Stephen Tindall is one of the wealthiest men in New Zealand and also one of the most generous. The Tindall Foundation gives away millions of dollars every year. Stephen says the satisfaction he gets from the Tindall Foundation is greater than what he received from turning The Warehouse into one of New Zealand’s most successful […]

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fireworks

Perfecting the art of bootstrapping

Pick up a paper, flick on the TV, tune in your DAB…what you’re likely to be greeted with a myriad of bad news, especially with regards to the economy. The tumultuous economic times we’re in have shown no mercy, taking huge brands, investment banks and even entire countries to the brink of financial ruin. Related […]

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Stop using Gmail to send business emails

We receive hundreds of emails requesting guest posting each week and I would say 99% of them have Gmail email addresses. Every email that comes from a Gmail account is instantly deleted for three reasons. Related Posts Do Your Due Diligence on SEO & Digital Marketing Experts 6 years ago I normally mark these emails […]

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BusinessBlogs

Do Business Owners Celebrate Their Successes?

Working for myself one of the biggest challenges I seem to face is not understanding when I have done a good job. Why do I find this a challenge? Related Posts Celebrate Your Successes and Failures 8 years ago The business environment is full of ups and downs just as the world economy has its’ […]

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