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socialmediaguy

A business owners perspective on social media

This discussion piece is for business owners seeking a no-frills explanation on how social media can add value to their business. So in essence social media is the effect not the cause for change. You first need to understand why social media has ramped up in importance for business. Related Posts Social Media Links 7 […]

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masters

Enjoy What You Do And It Shows

How often are you faced with a sales assistant or someone on the phone who patently has no interest in you or what you might want to buy? Related Posts Start-ups! You Can’t Do Everything 7 years ago Start-ups are faced with very many challenges not least of which is the need to keep costs […]

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question

The 2nd Most Important Question in Business

“The secret of getting ahead is getting started.” Mark Twain. Jeanne, a friend of mine who owns a corporate training company told me how she got started. Or actually didn’t. Related Posts What a fighter pilot can teach us about increasing sales 7 years ago In the gulf war, before an F15 pilot friend of […]

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socialicons

Social Media Links

A collection of links to social media blog posts and articles. Related Posts Social Media Explained in Plain English 7 years ago No one really knows what “Social Media” is as many people use the term for different things. This video however explains… Interview with Richard MacManus of ReadWriteWeb 8 years ago Most New Zealanders […]

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start

Start-ups! You Can’t Do Everything

Start-ups are faced with very many challenges not least of which is the need to keep costs down while business develops and revenue starts to come in. Related Posts Act Your Way To A New Way Of Thinking – Get Disoriented 7 years ago Bob Parsons of GoDaddy says simply “get and stay out of […]

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business

Basic Contingency Planning Makes Sense

Contingency Planning and Business Continuity Plans can sound pretty scary to many people and are often only associated with large corporates and public sector bodies. Related Posts What’s In Your Contingency Plan? 7 years ago Whether you’re running a business selling products to customers or delivering services to clients there will be a number… Projects […]

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coins

Make more money – stop selling and let people buy

The stereotypical used car guy focuses quickly on what he could say or do to make the sale. What emotional string can he pull? What weakness can he exploit? Related Posts Your problem is you’re really focused on making money. No business can survive that 7 years ago The biggest problem in trying to grow […]

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staff

Get All You Can From Your Interviews

For many people the thought of an interview can be pretty scary. We think of interviews in terms of what we have to go through to get a job or promotion. Related Posts Choosing a Psych Test – Four things you must do 8 years ago If you ever want to polarise opinion in a […]

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branding

You Don’t Control Your Brand Anymore – Guess Who Does

If you’re spending a lot of money to develop your brand through advertising or a nifty website, you might want to rethink that. You don’t control your brand anymore, so trying to create or enhance it with slick images and thought-provoking tag lines could just be a waste of valuable time and money resources.

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girl

How To Boost Your Creativity

It’s a myth that only certain people are creative or that you have to act in a particular way or dress as ‘creative types’ do. Related Posts Act Your Way To A New Way Of Thinking – Get Disoriented 7 years ago Bob Parsons of GoDaddy says simply “get and stay out of your comfort […]

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