You’re probably wondering why the strange number? It’s because the three marketing strategies below aren’t just based on targets we’ve set for them – you know, expressed as always in round numbers such as 20%.

How to increase your sales by up to 367%

You’re probably wondering why the strange number? It’s because the three marketing strategies below aren’t just based on targets we’ve set for them – you know, expressed as always in round numbers such as 20%. Related Posts How Long Should Your Sales Call Take? 7 years ago As long as it takes you to have […]

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Marketing Made Easy – Your “Elevator Pitch”

OK we’re not in the US but the term they use over there for a concise, carefully planned, and well-practiced description about your business that a 12 year old (I have one which is useful!) should be able to understand delivered in the time it would take to ride up or down a lift is […]

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failure_success

Why Business Plans Are B.S. For Small Business Owners

Once upon a time… Sam was worried about his electrical supply business, and rightly so. The initial burst of growth over the first three years of the business had halted in the fourth year and in the fifth his sales and profitability were now going backwards. Related Posts Why Systems Focused Owners are better business […]

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Is Your Website Built for Success?

Last year I attended an international internet marketing seminar in Australia. It was a three day event with online marketing being the sole focus. On the first day of the seminar one of the featured speakers was talking about the importance of communication. Related Posts Do Your Due Diligence on SEO & Digital Marketing Experts […]

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The Best Advantage in Business

A lot of people (including me) talk about competitive advantage and how it is vital to the ongoing success of a business. This is very true, but what is the BEST sort of competitive advantage to have and what is plan B if you don’t have one. Related Posts Small Business Marketing Plan 8 years […]

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Stop Arm Wrestling with your customers

Why do buyers often introduce ‘irritants’ like arranging for your competitors to be visiting them just before or after you so you pass in reception, or saying they just had a comparative quote 10% lower than yours? Related Posts Great Tips to Help Keep Your Customers 8 years ago The best way to keep customers […]

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3 Tips for Choosing Your Domain Name

No business can get away without a website anymore. And the most important part of bringing your business online is choosing the right domain name. Your domain name needs to be easy to remember, easy to say, and bring customers directly to your business. The wrong domain name can end up sending customers away from […]

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Use Your Competitors to Improve Your Market Position

Not many of us have the luxury of participating in markets where we are the sole provider. For many of us, we are in markets where we have to emphasise what makes us different from our competition. Related Posts Why is a Business Plan Critical for Long Term Survival? 8 years ago Businesses often prepare […]

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Is Your Business Sexy Enough for Facebook?

I received an email from a person yesterday asking a common question that I have answered many times before. In fact its so common now I have decided to write a discussion piece about it. Related Posts How Social Media Can Help Your Business 6 years ago “Social media” is a term used to denote […]

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Making a difference before its too late…

I had the most amazing thing happen a few days ago. I opened my local paper and found a half page advertorial entitled “Making a Difference Before its to Late”. It was penned by a person guy named Glenn and really made me sit up and think. Related Posts Making Money is Killing Your Business […]

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Marketing – The Most Important Non-Core Business Skill Required

As I’ve said before, marketing is greatly misunderstood by many in business, especially those new to business, who confuse marketing with advertising. Related Posts What is the Difference Between Marketing and Sales? 6 years ago Marketing, over sales, is the broader term and marketing is about the branding, advertising and public relations aspects… The Single […]

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10 Old Ads That Would Be Banned Today

Wow! So PC is only a new development. Related Posts Choose the Right Path for Email Marketing – Part 1 6 years ago It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the… What is the Difference Between Marketing and Sales? 6 years […]

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Mobilize Mail Offline Client Winning Online

Tough trading conditions requires traditional businesses to break away from their usual MO and consider taking all of it or some of it online. And taking your business online is fraught with challenges – from how to operate your business, to how to market it. Related Posts Choose the Right Path for Email Marketing – […]

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Managing Disappointment in Business

The natural inclination for humans including leaders is to aspire, to want, to achieve. Whether this is in one’s job, career, business, relationship and or sporting and community life, we are motivated by the pull of what is appealing and rewarding to us. These hopes and desires keep us motivated and energized. Related Posts Business […]

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