I was speaking with a business owner recently about a number of topics and we got round to marketing and then on to Twitter.
This discussion piece is for business owners seeking a no-frills explanation on how social media can add value to their business. So in essence social media is the effect not the cause for change. You first need to understand why social media has ramped up in importance for business.
Below are 4 videos showing the basics of Twitter right through to tools that help with managing your Twitter experience.
Facebook Summarized In A Diagram