Designing online communities for business is a subtle blend of creating the right business model, a clear understanding and service of member needs and a usable interface that enables professionals to focus on engagement.
Not all online communities for business succeed. In fact, many fail. The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 60% of online communities fail to thrive.
Okay this is just strange. Sony Pictures has released the first trailer for a movie about Facebook and Mark Zuckerberg. Not doubt it will involve the CIA, FBI, aliens and Elvis.
Vincenzo Cosenza illustrates the ongoing global expansion of Facebook in a series of world maps. As you can see Facebook is number 1 around most of the world.
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
At a BlogHer conference I attended awhile back, I met some people from Yahoo! Shine, which is the online destination for women looking for the latest information and advice from experts and the community.
Social media is becoming a huge tool for businesses and how they promote their company and brand. Many small businesses are still not using sites like Twitter, Facebook etc. because they don’t think it would benefit them.
“If you build it, he will come.” – Field of Dreams. If only this were true for any kind of online community. However, waiting for new members to show up and engage at your site will only rarely succeed.
LinkedIn and Twitter recently announced that users who have profiles on both social networks will now have the option of pushing LinkedIn status updates out to a Twitter account or pulling tweets into a professional profile.
A very good slide presentation by Trebor Scholz on how the Social Web originated.
As many businesses are now trying out Facebook as a new communication and marketing channel few realize that being banned from Facebook is not that hard.
In this article we provide the steps for setting up a Facebook page for your business.
I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online.
Gartner just released a report “Predicts 2010: Social Software Is an Enterprise Reality” identifying the direction enterprise social software will take in the coming year. Their top 5 predictions are:
As Craig Harrell of Rainmaker Marketing says, “A rubber-banded stack of business cards is not a sales strategy.” We have transferred the impulse to gather stacks of business cards from local networking events, to gathering stacks of “followers” on the internet.
A digram showing how Facebook has overtime opened up your data to the public.