Archive | Social Media

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The Role Of Social Engineering In Social Media

What do Disney World and social media have in common? The answer to the question is social engineering. I recently gave a talk at LexisNexis about this topic and it was initially met with resistance… community and social media is all about collaboration and sharing, right? Right.

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5 Steps to Remedy a Failing Online Community

Not all online communities for business succeed. In fact, many fail. The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 60% of online communities fail to thrive.

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facebook

Facebook the Movie??

Okay this is just strange. Sony Pictures has released the first trailer for a movie about Facebook and Mark Zuckerberg. Not doubt it will involve the CIA, FBI, aliens and Elvis.

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Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Seth Godin on the Tribes we Lead

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

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