Advertising budgets for small businesses is limited. We don’t have the large corporate budgets where they can just throw money left and right and pick a few different approaches.
Successfully marketing and selling to business requires a specialised set of skills and strategies.
Most service oriented businesses still offer free quotes for their customers. If you are one of these you might want to consider asking some pertinent questions prior to wasting your time and the customer’s time.
After speaking with 5 business owners today, all within the SMB market, it now seems apparent to me that a new pattern is starting to develop within the current recession of business owners increasingly …
A work colleague sent me a link to the video below which spells out in a funny way the demise of advertising as we know it.
Okay, you make a great product or provide a very unique service. You’re in love with it and so are your customers. It’s a wonderful product/service. I get it. Now get over it. Because your customers aren’t buying it. They’re buying things you aren’t even selling.
If you ever want to polarise opinion in a meeting of sales managers, just start talking about psychometric testing.