During The Growth Academy sessions which I run one of the most commonly asked questions is about the validity of cold calling and how to do it effectively.
I believe ads capture well a societies thinking, it’s opinions, trends and dreams at a point in time. Looking at the ads below it seems we have improved a great deal in accepting gender and race equality – or have we?
P & G’s latest PR idea is a brilliant concept using charity to to spread their brand across the world while at the same time helping people in need. Using the viral power of bloggers to spread their brand and give them a reason to do so (helping others).
Search engine optimization is a one of a kind industry since it’s probably one of the few, if not the only industry, where no one has the all the right answers. Google is in control and immediately when someone is even close to catching on to their search engine pattern – the algorithms switch.
Okay… so you spend a heap of money creating an ad campaign and then this happens…
It’s almost becoming cliché to reference Zappos now days as the pinnacle leader of customer service, but what about as a source of “trust agents?” The rise of Social Media has amplified the voice of the customer so that WOM now is the tool of choice for the customer brand ambassadors.
How is it possible to connect politics and SEO link building you may ask? Well let’s take a look – political candidates are grilled on the choices that they have made in their lives.
Another amazing video that shows the product in the best possible light.
Traditionally, the three most important words for any brick and mortar business have been “location, location, location.” 2010 has revamped this golden rule so that “it’s all about geolocation”.
Most businesses apply the “build it and they will come” mentality for their blog and social media profiles and that leads to failure (or as the social media junkies call it “#epicfail”).
Don’t you love it when you go to trade shows and conventions and see all these companies boasting of “cutting edge” marketing techniques, or state-of-the-art products, or forward thinking minds, etc… and then they ask you to fill out a card to add to their fishbowl at their booth?
I can’t count the number of times I have either met someone or seen an promotion that someone has done for their business and afterwards I sit there and think “What do they do?”
Very cool video showing the progress of Apple computers since the beginning to now. Brought to you by www.macmd.com
Over the past few months you’ve been networking online and offline making sure to collect subscribers for an email blast.
Over a very short period of time, nothing has been more successful in the mobile marketing world than what’s been happening with Apple and the iTunes store.
The marketing plan of a small business reveals the ways and methods adopted to reach out to new customers and persuade existing ones to buy more of the product on offer. It contains targets and goals, and the way to reach them.