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Showcase goes live to a market of millions

After 13 months of planning and production, including eight months of Beta testing with a handful of high profile clients, the New Zealand based Showcase app has launched to a market of millions of business users of iPads and Android tablets all over the world. Showcase is a business tool for marketers and sales teams, […]

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Business as Community

We’re all supposed to think the rugged individualist is the great American way to do business. I’m a reformed rugged individualist and can tell you that if you want to build a successful business, going it alone is a bad idea. When you go to college you have all kinds of community available to you. […]

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It’s In The Stars!

As business consultants, we are often asked why one business succeeds and another, almost identical, business flounders. Once, feeling rather facetious, I answered: “It’s in the stars!” It was a stupid, throwaway line, of course, not intended as a serious thought. But, like many a jest, it has a kernel of truth… No, we are […]

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Traditional Branding Isn’t for Small Business

As we start out, we take cues from Giant Corporation, Inc. that we should develop cool logos, fancy brochures, zippy websites, and catchy copy. But this is a waste of time and money for a lot of small businesses and a huge misdirection of focus. There is a better way for most of us.

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What is marketing strategy?

Let’s take a minute and decide what marketing strategy is not. Your marketing strategy should be a clear explanation of how you’re going to get there, not what or where “There” is.

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The Most Important Metric To Measure For Email Marketing

Email marketing is a powerful tool and one that every business should use. Most studies indicate that it usually has the highest ROI of any marketing a company can do. In my opinion is should play a part in every business’ marketing plan and needs to be well integrated into that plan.

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How to Find Your Clients Marketing Timing Trigger

What is your marketing timing trigger? Your marketing timing trigger is the reason why you take action on looking for and buying a specific product or service. For example if you run out of toothpaste and then go to the store to buy more, you had a marketing timing trigger. The marketing timing trigger was […]

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Why small business is fed up with government

What really grinds the gears of small business owners is the near-complete inattention by lawmakers on who creates jobs. So said Kimble Fletcher Ainslie in a Cato Institute article from December 20, 2001 titled “Bush Ignores Small Business.”

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Microsoft is rotting from the inside out

The first of Microsoft’s “12 Secrets of Microsoft Management” is possibly the worst management principle in history. It reveals an Industrial Age scarcity view of the world that none of us should emulate. Number one in Microsoft’s list of management secrets:

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How to Grow Your Business

Let’s get real, this is an article not a book, so my goal is just to get you thinking about how you grow your business. So the expectations are on the table for what you’re getting here, I’m getting your wheels turning on growing your business. Your objections to using a system. You’re growing as […]

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