Archive | Marketing

startup money

Franchises are Going Green

Consumers worldwide are drawn to green initiatives and franchisors are responding. Eco-friendly businesses have been all the buzz lately. From sustainable buildings to recyclable merchandise, franchisors…

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marketing

Start Your 2011 Marketing Plan Early

As it’s getting close to the end of the year, most people are focused on holiday shopping and getting out of work early. Most businesses will wait until they come back in January to really get thinking about their marketing for the new year.

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marketer

Are These The Worst Ads Ever Created?

I believe ads capture well a societies thinking, it’s opinions, trends and dreams at a point in time. Looking at the ads below it seems we have improved a great deal in accepting gender and race equality – or have we?

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google

Tips for Ranking Higher on Google

Search engine optimization is a one of a kind industry since it’s probably one of the few, if not the only industry, where no one has the all the right answers. Google is in control and immediately when someone is even close to catching on to their search engine pattern – the algorithms switch.

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Marketing through Trust Agents

It’s almost becoming cliché to reference Zappos now days as the pinnacle leader of customer service, but what about as a source of “trust agents?” The rise of Social Media has amplified the voice of the customer so that WOM now is the tool of choice for the customer brand ambassadors.

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seo

Politics and SEO Link Building

How is it possible to connect politics and SEO link building you may ask? Well let’s take a look – political candidates are grilled on the choices that they have made in their lives.

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abroad

Location, Location… Geolocation

Traditionally, the three most important words for any brick and mortar business have been “location, location, location.” 2010 has revamped this golden rule so that “it’s all about geolocation”.

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