If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after aisle of products vying for attention. Things that beep and bleep, shake and sing. High tech, low tech, vintage revival. The toy and games sector is overwhelmed with products.
Building a reputation is hard work, however building a good reputation is even harder. Not only do you have to get people talking about you, but you also have to get them talking positively about you.
These days working at home is a growing trend for several reasons. 1. Everyone needs more than one income and most families need 2-3 sources of cash flow! 2. Working at home saves tax dollars while you earn income. Basically it is 1 effort and 2 streams of income: commissions from your home business and […]
It’s second nature these days, if you want to find out about something you ‘Google’ it. The same action occurs when people want to find out about your company, they can do a quick search of your name in 0.19 seconds they may have a library full of information about you.
Managing your Business’s online reputation requires a well thought out strategic plan and time to execute. Check out this scene called Crisis Management – with Actors Gregory Peck and Dean Jagger.
A good reputation is one of the most valuable assets a business can own, and it can be the deciding factor that either makes or breaks a company in the marketplace. The trouble with a reputation however is it’s extremely difficult to build a good one, but surprisingly quick and easy to get a bad […]
Reputation can be defined as the result of doing something different from the norm. In the New Zealand Business market, by doing something different from your competitors means your business will stand out from the crowd.
When it comes to rebranding, I have one word for you: Monday. It was, in fact, a Monday in 2002 that the (then) PricewaterhouseCoopers spun off its consultancy arm under a new brand, the aforementioned Monday.
In the fifth and final part of the Business with Australia series, I ask New Zealand exporters whether the long distance relationship can work. It’s unlikely to come as a surprise that in business, as in personal life, the risks outweigh the benefits.
In this post I will define some components of our online reputation management strategy for business. At Mobilize Mail our reputation management experience has been honed though our ownership of PropertyTalk.com – the most active property investors online discussion forum in Australasia.
New Zealand’s sense of humour, lifestyle and early heritage may not be too different to Australia’s, but business culture in the two countries is not the same. Australians are generally a tougher bunch to deal with and the size of Australia – both geographically and in population.
A brilliant presentation from Bella Katz – Brand & Marketing. Bella sent this presentation to me this morning – its packed full of great info for any NZ business that wants to get into the Aussie market.
As technology moves ever forward toward instant access to information and communication, “old fashioned” ways of doing business can sometimes be cast aside, whether or not they ought to be. Not everything about the way people did business 30 or 40 years ago is completely out of date.
In the third of a six part series on Kiwi companies exporting to Australia, Bella Katz discovers that it pays to play down the Kiwi heritage when positioning in Australia. One of the things New Zealanders do well is laugh at themselves.
Going into a meeting unprepared is a business executive’s recurring nightmare. So why would you enter a new international market without local knowledge? You wouldn’t, say New Zealand exporters to Australia.
Although there was no single ‘lightbulb moment’ that sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of advice: don’t do it by half. For Elizabeth Barbalich, owner of skincare brand Antipodes Nature, it was almost six years from dipping her toe into Australian waters to a […]