Archive | Marketing

teddy

Seedling grows Aussie market

If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after aisle of products vying for attention. Things that beep and bleep, shake and sing. High tech, low tech, vintage revival. The toy and games sector is overwhelmed with products.

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Your Reputation Is In Your Hands

Building a reputation is hard work, however building a good reputation is even harder. Not only do you have to get people talking about you, but you also have to get them talking positively about you.

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How To Pick A Home Party Company To Join

These days working at home is a growing trend for several reasons. 1. Everyone needs more than one income and most families need 2-3 sources of cash flow! 2. Working at home saves tax dollars while you earn income. Basically it is 1 effort and 2 streams of income: commissions from your home business and […]

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Who Is Talking Your Business Down?

It’s second nature these days, if you want to find out about something you ‘Google’ it. The same action occurs when people want to find out about your company, they can do a quick search of your name in 0.19 seconds they may have a library full of information about you.

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Is Your Team Damaging Your Business Reputation?

A good reputation is one of the most valuable assets a business can own, and it can be the deciding factor that either makes or breaks a company in the marketplace. The trouble with a reputation however is it’s extremely difficult to build a good one, but surprisingly quick and easy to get a bad […]

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Online Reputation Management For New Zealand Business

In this post I will define some components of our online reputation management strategy for business. At Mobilize Mail our reputation management experience has been honed though our ownership of PropertyTalk.com – the most active property investors online discussion forum in Australasia.

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tasman

Business with Australia: Culture clash

New Zealand’s sense of humour, lifestyle and early heritage may not be too different to Australia’s, but business culture in the two countries is not the same. Australians are generally a tougher bunch to deal with and the size of Australia – both geographically and in population.

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Are Business Cards Still a Necessity?

As technology moves ever forward toward instant access to information and communication, “old fashioned” ways of doing business can sometimes be cast aside, whether or not they ought to be. Not everything about the way people did business 30 or 40 years ago is completely out of date.

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Business with Australia: homework

Going into a meeting unprepared is a business executive’s recurring nightmare. So why would you enter a new international market without local knowledge? You wouldn’t, say New Zealand exporters to Australia.

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Business with Australia: A right time?

Although there was no single ‘lightbulb moment’ that sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of advice: don’t do it by half. For Elizabeth Barbalich, owner of skincare brand Antipodes Nature, it was almost six years from dipping her toe into Australian waters to a […]

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