I recently had the opportunity to be a mentor, deal screener and speaker for the 4th annual Angle Capital Summit. Although there were specific things to look for as a deal screener on behalf of the investors, I couldn’t help …
Great collection of Seth Godins free eBooks! I have downloaded most and have learned a heap!
Consumers worldwide are drawn to green initiatives and franchisors are responding. Eco-friendly businesses have been all the buzz lately. From sustainable buildings to recyclable merchandise, franchisors…
Has there been a better time to start implementing your SMS text message marketing campaigns? Yes – you could have gotten into mobile marketing last year when it was just becoming popular and became a pioneer in the industry …
As it’s getting close to the end of the year, most people are focused on holiday shopping and getting out of work early. Most businesses will wait until they come back in January to really get thinking about their marketing for the new year.
During The Growth Academy sessions which I run one of the most commonly asked questions is about the validity of cold calling and how to do it effectively.
I believe ads capture well a societies thinking, it’s opinions, trends and dreams at a point in time. Looking at the ads below it seems we have improved a great deal in accepting gender and race equality – or have we?
P & G’s latest PR idea is a brilliant concept using charity to to spread their brand across the world while at the same time helping people in need. Using the viral power of bloggers to spread their brand and give them a reason to do so (helping others).
Search engine optimization is a one of a kind industry since it’s probably one of the few, if not the only industry, where no one has the all the right answers. Google is in control and immediately when someone is even close to catching on to their search engine pattern – the algorithms switch.
Okay… so you spend a heap of money creating an ad campaign and then this happens…
It’s almost becoming cliché to reference Zappos now days as the pinnacle leader of customer service, but what about as a source of “trust agents?” The rise of Social Media has amplified the voice of the customer so that WOM now is the tool of choice for the customer brand ambassadors.
How is it possible to connect politics and SEO link building you may ask? Well let’s take a look – political candidates are grilled on the choices that they have made in their lives.
Another amazing video that shows the product in the best possible light.
Traditionally, the three most important words for any brick and mortar business have been “location, location, location.” 2010 has revamped this golden rule so that “it’s all about geolocation”.
Most businesses apply the “build it and they will come” mentality for their blog and social media profiles and that leads to failure (or as the social media junkies call it “#epicfail”).
Don’t you love it when you go to trade shows and conventions and see all these companies boasting of “cutting edge” marketing techniques, or state-of-the-art products, or forward thinking minds, etc… and then they ask you to fill out a card to add to their fishbowl at their booth?