Cast your minds back, if you will, to the latter days of the 20th Century. The millennium bug was in the news, Animal Hospital was on the TV and you were taking business calls on the road from a brand-new Nokia 3210. It seems like a different time, doesn’t it?
Chances are you know things that others would like to learn. If you get that information out of your head and onto your website, it will give you a great magnet to attract leads to your website and help give you power by positioning you as an expert in your niche.
In a recession, most businesses cut back on their marketing (assuming they are doing much in the first place) which is just plain crazy. A recession is just the time you need more customers or your existing customers to come back more often (or spend more with you).
Marketing, over sales, is the broader term and marketing is about the branding, advertising and public relations aspects of being business. Sales is then an activity of marketing – it is the closing of the deal. So marketing creates the demand and sales meets that demand.
Business travel can be one of your biggest expenses when traveling is a core component of your business. If you are meeting with clients, traveling to seminars, or visiting satellite offices around the globe, you will need a large budget to cover your airfare, your lodging expenses, and also the money you spend on dining […]
Now its time to work out what type of content you will be sending them that will not only stop them from unsubscribing but create a perception with your subscriber that encourages them to react the way you want them to.
We recommend for commercial emails not to have a weekly mail-out frequency. If you do then be prepared to see your mailing list quickly dry up. Ask yourself if you would like to hear from a business every week.
It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list or not.
There’s a marketing crossroads companies come to when they’re at that stage of going from Small Company to Less-Small Company.
This is really my first proper article on how to start a business. Today we will cover your idea, and the importance of researching before you begin a business.
Business promotional or product and service marketing emails sent to your email list is now a game of cat and mouse. Why? Well, many countries around the world are implementing Anti-Spam legislation.
A frequent question I get asked is “what can I do to increase the success of my email marketing campaigns?”.
Is your website producing the results you want? Is the recession hitting you? It may be that your ‘DIY’ text isn’t cutting the ice.
Over the last few months I’ve conducted several research projects for professional services clients to investigate the ‘best of breed’ websites in their industry.
The lesson in those books is that the way the authors grow money or think positive or whatever they are raving about as their secret technique is quite simple. They wrote pages and pages of advice that can be freely found online or in your library, packaged it as their own, and grew money by […]
Successfully marketing you and your business is not always a simple or straight forward task, but there are three aspects to your business that you can focus on that will strongly benefit you and the performance of your business.