Archive | Marketing

partner

Relationships. Not Marketing

It’s really that simple. While I was in Kenya last week I met with a new friend for a few hours to discuss his need to bring in new clients. He was thinking he might need to do some marketing. I suggested he forget marketing and talk to his friends instead.

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seo

A Dummies Guide to SEO

Some SEO ‘experts’ will tell you that they know how Google ranks web sites, some will tell you they have an ‘inside man’ in Google, some will guarantee that they will get you on the front page of Google. If any business mentions any of those statements do not use them. Each statement is total […]

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internet

Showcase goes live to a market of millions

After 13 months of planning and production, including eight months of Beta testing with a handful of high profile clients, the New Zealand based Showcase app has launched to a market of millions of business users of iPads and Android tablets all over the world. Showcase is a business tool for marketers and sales teams, […]

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Open

Business as Community

We’re all supposed to think the rugged individualist is the great American way to do business. I’m a reformed rugged individualist and can tell you that if you want to build a successful business, going it alone is a bad idea. When you go to college you have all kinds of community available to you. […]

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pin-board

It’s In The Stars!

As business consultants, we are often asked why one business succeeds and another, almost identical, business flounders. Once, feeling rather facetious, I answered: “It’s in the stars!” It was a stupid, throwaway line, of course, not intended as a serious thought. But, like many a jest, it has a kernel of truth… No, we are […]

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masters

Traditional Branding Isn’t for Small Business

As we start out, we take cues from Giant Corporation, Inc. that we should develop cool logos, fancy brochures, zippy websites, and catchy copy. But this is a waste of time and money for a lot of small businesses and a huge misdirection of focus. There is a better way for most of us.

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Tips

What is marketing strategy?

Let’s take a minute and decide what marketing strategy is not. Your marketing strategy should be a clear explanation of how you’re going to get there, not what or where “There” is.

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Graph

The Most Important Metric To Measure For Email Marketing

Email marketing is a powerful tool and one that every business should use. Most studies indicate that it usually has the highest ROI of any marketing a company can do. In my opinion is should play a part in every business’ marketing plan and needs to be well integrated into that plan.

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