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How PR Differs From Other Small Business Marketing Ideas

PR and marketing are both used to improve profits, but they choose different roads to reach their destination. While marketing is comfortably understood, public relations is often overlooked among small business marketing ideas because of confusion about what it is and how it contributes to business success.

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Another example of Internet Marketing BS

I have subscribed to a number of internet marketing mailing lists just to see how low they can go with their sales pitches and gorilla marketing tactics. It always amazes me how “successful” internet marketers who earn millions need to keep selling their “secrets” to wealth.

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Why exhibit at a trade show?

With so many cheap marketing options available these days, it’s all too easy to forget the value of traditional, face-to-face methods. However, research shows that such practices are far from dead and can be highly effective when deployed in the right w

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I lose count of how many times I hear the saying “you get 80% of your revenue from 20% of your customers” and I have almost always heard it in the context of Account Managers or Sales Mangers justifying the time spent on their biggest customers.

Getting The Most From Your Clients

I lose count of how many times I hear the saying “you get 80% of your revenue from 20% of your customers” and I have almost always heard it in the context of Account Managers or Sales Mangers justifying the time spent on their biggest customers.

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marketing

Article Marketing – It Works

For every task list the day the task is to commence and the expected time of delivery (also known as ETA). Using Article Marketing as a strategy is not exclusive to the internet and is as popular in the print media as the online arena.

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