Archive | Marketing

China

How SMEs in Asia can think and grow globally

The opportunity for an entrepreneur to setup a business or for small, medium enterprises (SMEs) to rapidly expand has never been greater. The barriers to building a global business are crumbling as costs lower and possibilities increase.

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safety

Online Reputation Myths

Businesses both large and small have been using brand management for decades. But many of these businesses fail to put into place an online reputation management process. The reason they fail to do this may come down to myths and mis-information – below are some examples of the most common myths:

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words

Develop your Online Reputation Management Strategy

Online reputation management is a critical component to many businesses branding. With so much online chatter happening, the ability to keep a positive vibe about your business is crucial. You should know what is being said about you, your brand and your business.

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internet

A Good Reputation is Worth its Weight in Gold

Your reputation is golden – this has always been the case for businesses small and large. Now with the prominence of the Internet your reputation is even more important – your online reputation could really be the make or break of your business.

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branding

What is a Brand Reputation

Recently Watties and Whittakers topped New Zealands most trusted brands survey, these iconic kiwi brands have a brand reputation which they nurture and promote and many consumers identify and trust these brands.

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How to Fight Negative Online Content

The Internet affects every company’s reputation. Some companies are hailed as champions of invention and innovation. While others become known for bad customer service. You, as a business owner, have a responsibility to monitor what people are saying about your company and respond when necessary to keep your image and online reputation management at a […]

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success

Keep it SMART, Keep it Simple

How smart planning can help you avoid the rush for results. When a client with an ecommerce site rocks up to me and goes “Hey Lee, I need 10,000 new leads from my website!” I say ok that’s great, I think I can help. And thus a conversation begins, twisting and turning, dipping in and […]

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SEO

How to Avoid Black Hat SEO

According to Wikipedia – Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, they often involve deception and are totally unethical. One black hat technique uses text that is hidden, either as text colored similar to the background or positioned off screen.

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Map

NZ story confusing

The 100% Pure New Zealand brand has been a powerful one, executed beautifully ever since it first launched in 1999. In the early years of the campaign, Tourism Australia had plenty to be envious of. Some nitpickers may even say a little of the credit belongs to Australia.

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