To develop a business from scratch or to help an established one grow it’s vitally important that owners keep their time, effort, resources and own personal energy in balance.
Author Archive | BusinessBlogs
Occam’s Razor says that given two possible answers to a problem, the simpler one is usually right. If we applied this ancient idea to business, we’d make a lot more money.
All business owners know that in order to grow or even to survive they have to cultivate and nurture relationships with existing and potential clients. Why?
What most sales people and most business owners do not understand is that our job is enter other people’s worlds, not get them to enter ours; to meet them where THEY are at, not where we want them to be.
This discussion piece is for business owners seeking a no-frills explanation on how social media can add value to their business. So in essence social media is the effect not the cause for change. You first need to understand why social media has ramped up in importance for business.
How often are you faced with a sales assistant or someone on the phone who patently has no interest in you or what you might want to buy?
“The secret of getting ahead is getting started.” Mark Twain. Jeanne, a friend of mine who owns a corporate training company told me how she got started. Or actually didn’t.
A collection of links to social media blog posts and articles.
Start-ups are faced with very many challenges not least of which is the need to keep costs down while business develops and revenue starts to come in.
In the gulf war, before an F15 pilot friend of mine went into a dogfight, he would turn off all but a couple of his heads up warning and information systems . Why?
Contingency Planning and Business Continuity Plans can sound pretty scary to many people and are often only associated with large corporates and public sector bodies.
The stereotypical used car guy focuses quickly on what he could say or do to make the sale. What emotional string can he pull? What weakness can he exploit?
Below are 4 videos showing the basics of Twitter right through to tools that help with managing your Twitter experience.
For many people the thought of an interview can be pretty scary. We think of interviews in terms of what we have to go through to get a job or promotion.
If you’re spending a lot of money to develop your brand through advertising or a nifty website, you might want to rethink that. You don’t control your brand anymore, so trying to create or enhance it with slick images and thought-provoking tag lines could just be a waste of valuable time and money resources.