As I was writing my new book “Making Money is Killing Your Business” and getting feedback on it, a lot of people told me that some of the principles in this book are things they’ve never heard before. I’ve frequently heard, “I’ve never been given permission to think that way.”
Author Archive | BusinessBlogs
I believe we all have a natural desire to be significant and to be contributing members of society. Yet few of us truly feel like we are creating the rules that will allow us to succeed. One way to escape from this in today’s world is to live our lives through other people via reality […]
I’ve never used my blog to directly advocate for an issue, but the SBA’s long-term focus on big business has moved from absurd to something there is no word for. I don’t want more handouts. I just want them to stop giving them to big businesses, and expanding to include even more big businesses to […]
NFIB, the leading small business association with 500,000 businesses, has named my book, Making Money is Killing Your Business, the number one business book of 2010. The National Federation of Independent Businesses, or NFIB, rated it #1 because they thought it has the most potential for real impact in the lives of the readers.
Conation is one of the 1,000 most obscure English words and yet the most important business word you’ve never heard. Want to know if you’re doing well and going where you want? Filter everything through the word conation: Conation – the will to succeed that manifests itself in single-minded pursuit of a goal.
As we start out, we take cues from Giant Corporation, Inc. that we should develop cool logos, fancy brochures, zippy websites, and catchy copy. But this is a waste of time and money for a lot of small businesses and a huge misdirection of focus. There is a better way for most of us.
Sitting in a hotel lobby in Martinborough, New Zealand after a bike ride, two professors from Vancouver asked me if I thought education was important for success. They hit my hot button. If, like the old saying goes, knowledge is power, then librarians would rule the world. They don’t. Something else is more correlated to […]
I Don’t Understand? – I can remember being fresh out of High School and working for a contractor. Some of the people I worked with had a bad attitude about the lifestyle the owner was able to live.
Chapter Six in my next book, Bad Plans Carried Out Violently, is about Conation, the most important business word you’ve never heard. Its antonym is just as obscure and just as critical for you to know – velleity. Our whole community of business owners use this phrase all the time:
The marketing problem As a Duct Tape Marketing Authorized Consultant I get a lot of marketing questions asked of me. “Should I be using Twitter, how about Facebook, what about direct mail, etc., etc.?”
Words represent powerful ideas, whether we mean for them to or not. We might as well be intentional. Zig Zigler said, “be a meaningful specific, not a wandering generality”. The words we use to represent ourselves and our businesses are much more important than we usually think.
Let’s take a minute and decide what marketing strategy is not. Your marketing strategy should be a clear explanation of how you’re going to get there, not what or where “There” is.
In this article Dr Maria Anassutzi looks back at her lengthy and successful career as contracts negotiator and describes what makes a successful negotiation and summarises the ten top tips for a successful negotiation.
The Industrial Age lasted a very short 150-200-ish years in the ten thousand years of recorded human history. It brought us a lot of cool toys and a cushy life, but we’ve been afflicted with a lot of Business Diseases that came from the Industrial Age. Here’s just a few of them:
What are you building with your business? Do you know? If not, it’s never too late to get this answer. Stop for a moment and get it, because every decision will fall from this one if you have it answered. People who try to make money rarely make very much of it. People who answer […]
Email marketing is a powerful tool and one that every business should use. Most studies indicate that it usually has the highest ROI of any marketing a company can do. In my opinion is should play a part in every business’ marketing plan and needs to be well integrated into that plan.