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branding

You Don’t Control Your Brand Anymore – Guess Who Does

If you’re spending a lot of money to develop your brand through advertising or a nifty website, you might want to rethink that. You don’t control your brand anymore, so trying to create or enhance it with slick images and thought-provoking tag lines could just be a waste of valuable time and money resources.

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5_Compelling

Projects Are Like A Good Book

We’ve all heard that to write a good book you need a beginning, a middle and an end. Projects, whether they are small short-term pieces of work or large-scale construction works are no different to this.

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Retirement

Retirement is a Bankrupt Industrial Age Idea

Retirement is a really bad, bankrupt, industrial age idea that was never a good idea in the first place. It was invented by big businesses to steal the best 40 years of our lives so they could discard us when our good years were all behind us. What makes it so wrong? A few very […]

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