Every business wants more leads, subscribers, and signups. This activity is driven by the usual activity, including email and content marketing, social media marketing and search advertising.
However, establishing a new brand is hard work and challenging. Thankfully you can take actions to get your startup off to a flying start with a reputable brand identity that will last the distance.
So, while you may believe you’re up to speed with marketing, are you ready to focus on strategies to improve your brand awareness and image? If so, then this article is for you. Read on to learn four strategies that will create a memorable brand identity.
1. Differ Your Brand From Others
Although your product or service may seem incredible, other companies are do something similar. The only way to create a lasting brand identity and bring brand awareness is to improve your marketing strategies, so you stand out from the crowd. How you do this is by revealing more of the brand than just the products or services you sell.
For example, you can excel in the customer service experience that makes up for your cheap or expensive products. You may not realize how much influence your customer service has on your brand. Seek to understand how your team is doing by analyzing customer reviews, running surveys and using mystery shoppers.
In addition to the obvious areas supporting your sales, find how your business is different from others in your industry and invest in promoting it.
Tweak your marketing strategies, so they highlight your ‘uniqueness’ and show how it works for your image, niche.
For example, podcast marketing is perfect for sharing with a captivated audience your business value beyond what generates sales. It may be that you tell a story or present a case study that highlights your attributes and ‘wow’ factor.
2. Create A Visual Identity
Developing a visual identity is a great addition to your branding strategies. Colors can bring out different messages to the minds of your customers. Concentrate on the appropriate colors that represent your brand.
For example, red means passion and can get your attention. Red may be the perfect option for brands that want to show a bold image. It would help if you also considered the fonts and layout of your website.
All these design factors are essential for making your brand appear aesthetic and professional. You should also improvise your logo to make an additional charm, attracting customers. Don’t forget to add videos and photos to keep your brand’s aesthetic design.
3. Study Your Competition
The business world is full of competitors that have the same products and stay in the same industry. You need to do some extra hard work to find yourself standing in the top positions. Do some research on top competitors to know what worked for them.
Take a good look at what they post and how they design their website. Try running an analytics test to understand where your competitor’s traffic comes from. Learn their strategy by studying every step in their funnel.
4. Build A Social Media Presence
A strong presence in social media is a necessity for online branding. It’s a great way to improve your brand awareness and reach your target audience. Start by finding a platform where your target audience is more active.
Research the preferences and behavior where your target audience gets most of their content. Then, you have to make a profile that is professional and matches your visual identity. Make sure you use a language that matches the voice of your brand in every caption and post.
Branding Strategies for New Startups
You need to stand out from the crowd to rise to the top positions of your industry. Make an identity, persona, and reputation that will attract customers to your brand. Take your time and put some effort into your branding strategies to get the best results.
Do you want to learn more about branding? It’s important to build a strong brand to stand out among the others. So, read more of our guides to learn even more about branding today!
See this article on starting with a brand style guide.