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The Advantages of Response Programs for Startup Businesses

start up strategy

As a startup business, the quest for survival and growth is not easy. You’re probably attempting to grow your business with little resources too, and you’re not alone as most startups are also strapped for cash flow and investment.

Many areas of the business are vying for what little cash resource you have so deal with this challenge by prioritizing where to put your money. Getting found online to compete with other small and big companies for the attention of consumers is a great place to start.

Luckily, there are many tactics out there for startup businesses to encourage customer support through response programs. In this article, we look at five examples of response programs that can really make a huge difference to new businesses quest for customers!

1. Improve Customer Service

Small businesses can develop deep and meaningful connections with their customers. This is often done through personal communication and creating useful content. Your customer will appreciate it if you build meaningful relationships with them.

Did you know? Almost 90% of people use customer service as a deciding factor when evaluating a company. It’s worth the effort.

Become a leader in your market with content that goes the extra mile with your customers.  This is a strategy that not only pulls customers to your website but also leaves them with the knowledge that your business is there to make their life easier and more enjoyable.

Writing posts and articles on your blog and guest posting on other blogs also creates content for your SMM (social media marketing) and email marketing.   Commit to writing and sharing unique, relevant informational content every week for a low cost and high reward result.

2. Find Small Business Programs

There are various programs out there focused on startup business loans and investments. You need to appear credit-worthy and convince these programs that you deserve a fighting chance.

Some of these programs include:

  • Small Business Lending Fund (SBLF)
  • CDFI Fund
  • Office of Small and Disadvantaged Business Utilization
  • and many more.

There are some issues that can arise, however, when every company starts cranking up selling. This is especially true in the energy sector. Imagine if everyone would start increasing their energy usage at the same time? That’s why demand response programs have been developed. Find an introduction here!

3. Use Live Chat Software

In this digital world, speed is really the king. If you want to impress investors and your customer, you need to be responsive. One of the best tools for this is live chat software.

This software allows you to have conversations in real-time. It’s quick, and customers love it because they are being helped a hundred times faster than on any other type of channel. This method also increases sales, reduces support costs, and builds trust. It’s the perfect growth tool for startups.

4. Have a Defined Customer Audience

As part of your startup business plan, you need to define and segment your customer audience. If you’re competing against large companies, it’s in your favor to identify a niche audience and target them effectively.

You will gain the advantage of knowing what exactly your customer wants. It can also make it easier to find new customers by searching for similar groups online.

5. Create a Loyalty Program

You can create a loyalty program as a small business as well. You incentivize customers with a reward for continuing to purchase your products and services. This also kickstarts positive word-of-mouth and leads to more happy customers down the line.

These programs should incite excitement, so choose your reward carefully!

Startup Businesses Have a Growing Chance

Larger companies often overshadow small businesses. But this doesn’t always have to be the case. Using a variety of different programs, startup businesses have a fighting chance of delivering valuable products and services to their audience.

If you want to read more posts about advice for startups, then head over to our blog for more valuable content!

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