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How Market Research Drives Business and Investment Decisions

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Big data on keyboard

How have market research platforms evolved to become indispensable to business and business investors?

Companies and investors use market research platforms to deliver powerful reports before making critical business or investment decisions.

The evolution of market research has resulted in software platforms that do so much more than capture basic data on people. In this article, we look at how market research software is powering business and investor decisions.

Market Research Has Evolved

Years ago, people had to depend on emotions and local observations to make business decisions. So, it was more of chances and guesses than certainty.

With time traditional market research methods began with specific individuals and organizations standing on street corners or at malls doing surveys and collecting data from people.

The data input into a computer was a manual task, and the analysis was rudimentary, i.e. just the basics were revealed.

Today the market research platform captures, analyses and delivers deeper insights. The data is not just computed in the number of persons anymore, but in terms of their makeup, interests, as well as leads generation.

Plus it does stop there, with qualitative research a market research platform can also capture the thoughts and attitudes of a particular target audience.

User interfaces have evolved and become more intuitive too with improved aesthetics with the visual presentation. Presenting the data also has many options:

  • Charts
  • Infographics
  • Flow diagrams
  • Statistics

With more sophisticated technological tools and reach, it is now possible to choose variation from a wide set of data; that way, people can test multiple concepts theoretically before executing them on the field.

Some platforms also have smart tools to provide recommendations about possible things with data or processing software. So, the ease of receiving and interpreting data makes the usage of market platforms a go-to for many investors.

Businesses also need deeper insights to follow the flow and trends and acquire actionable insights, so their company follows the right plan of action.

Marketing campaigns are more targeted, with a deeper knowledge of customers. What, how and where to market to attract customers is a lot easier and cheaper. There’s no need to waste a percentage of your marketing budget on trial and error campaigns on different channels.

The powerful data analysis churned out from market research software should point you in the right direction, so your campaigns hit the mark the first time.


Smart AI technologies now crawl various nooks of different market categories from bonds to technology, oil and gas, drugs, and pharmaceutical stuff.

According to their needs, a good market research platform will collect data from various points, analyze them, and offer registrants insights. Such a platform would also give you a list of the most impressive assets with good prospects and evaluate them for investment possibilities.

Following the decline in the tech market, for instance, two companies in the form of tech in the United States, Amazon, and Microsoft, both fell by 2.8%, which has rarely happened. But this speculation was made by an Asian market research platform about two weeks ago, indicating unstable prices and irregular consumer trends with tech products.

Individuals are encouraged to identify key players to make the best investment decisions with a market research platform. One key play is to identify the most competitive forces in a market category.

Stocks with more reach remain a better option to invest in, more than targeting a local company. In just two weeks, there have been three selloffs that rocked global stocks’ volatility. The understanding of perfect competition gives a better edge when it comes to speculating investment opportunities. Like Japan and South Korea’s drop, Australia’s ASX has also witnessed a 0.9% slide.

Competition continues to be a major determinant in market fluctuations, which can impact values and profits. There is almost nothing for investors to worry about with a marketing research platform that can identify key game players.

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