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Going Social: The Top 5 Benefits of Facebook Marketing

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Currently, there are about 2.6 billion users registered on Facebook, which is the lion’s share of circa 3.8 billion users on social media.  Interestingly, the total number of social media users is 85% of all internet users.  Facebook alone accounts for 58% of all internet users.

Therefore if you’re looking into marketing for your business on social media and don’t know where to start, Facebook is your best bet.

There are so many pros to Facebook marketing, and unless you want to buy one of their booster packages, it’s totally free!

1. Make You More Competitive

When you get on Facebook, you’re suddenly competing with all other businesses like yours, which is positive.

Chances are your main competitors are already on Facebook, and if you’re not, they’re profiting on so many people who see their pages.

In addition to that, when you’re, you can also have the chance to scope out the competition and see what they’re doing.  What are your competitors doing wrong? What are they doing right?

You can use this to enhance your social media to bring in more customers.

2. Bigger Audience

When you’re creating a Facebook marketing strategy, your target audience must be your top priority.

Facebook gives you access to billions of users on their platform and offers different ways to use their app. For example, using groups, creating a page, boosting posts and running ads.

Depending on what your target audience is, you can choose one of these or enhance your marketing with multiple options.

3. Direct Traffic to Your Website

While marketing on Facebook is important, you should also still have a website for people to turn to.

On your website, you can offer much more information that’s easy to find and access. Depending on how you market on Facebook, it can be difficult for users to find all the information.

Whenever you market anything, make sure you direct them back to your website. This will also help you with marketing SEO and landing higher on the Google Results page.

4. Easy Communication With Customers

Because Facebook has a built-in messenger, it’s easy to interact and engage with your customers. This is a great way to make your customers feel like they’ve been heard, which could boost your sales.

If you create a page or a group, this also sets up an opportunity for people to post reviews, suggestions, or opinions on your post. You also have the option to reply to them. This interaction with your followers can resolve many problems for them and also for your business.

You can ask your followers questions to check in with them and get a deeper insight into what they like about your brand and where they see room for improvement.

It also shows potential customers that you care about your audience and want to cater to them.

5. Create Mobile-Friendly Content

Many people use their phones, so if you don’t have a website or profile set up for mobile view, you’re going to lose many potential customers.

When you set up any advertisements, pages, or groups on Facebook, keep mobile users in mind.  If you can’t tailor your website to be mobile-friendly, you need to ensure that your Facebook posts can be opened and viewed on the phone.

Discover More Benefits of Facebook Marketing

These are only a few benefits of Facebook marketing, but there are so many more.

Running a business can be challenging, even difficult, and you may not always have time to figure things out independently. That’s why we created our website!

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