Do you want to attract the best candidates to apply for open positions at your company?
You must figure out the most effective ways to go about advertising job openings online. You can spend as much time as you want writing job descriptions, but if you aren’t advertising job openings in the right way, you’re not going to have the best possible candidates contacting your company.
The good news is that finding employees online has never been easier. But in order to do it, you’ll have to take the right approach every time you have a position open up at your company.
Here are seven tips all small businesses should use when advertising job openings online.
1. Create a Place on Your Company’s Website for Your Job Openings
Sadly, studies have shown that almost 50% of small businesses are still operating without websites. These businesses are missing out on a huge opportunity to market their products and services online.
They’re also missing out on the chance to let people know about any job openings that they have at their companies. Advertising job openings is so easy when a small business can use their website to do it.
If your company has a website set up, create a special section specifically for advertising job openings. You can direct anyone who contacts your company about available jobs to your website so that they can apply for them.
2. Learn How to Post Your Job Openings on All the Major Job Search Websites
About half of American adults have applied for jobs online in the past. This number is expected to increase exponentially in the coming years.
As a result, there are dozens of job search websites that have popped up online over the years. Your company should learn how to list your job openings on the major ones so that your listings appear when people search for jobs in your area or industry.
3. Send Your Job Openings to Trade Publications
Does your company operate in a very specific industry, like the auto industry, the airline industry, the banking industry, the health care industry, or the gaming industry?
Regardless of which industry you work in, there is a good chance that there are at least a few trade publications that cater to it. You should touch base with some of the larger trade publications in your industry when you have job openings you’re trying to fill.
Most trade publications have websites with job listings right on them. They’ll usually be more than happy to add any job openings you have to them so that you can target a specific audience when marketing your open positions.
4. Use Social Media Advertising to Drum Up Interest in Your Job Openings
In addition to having fully-functioning websites, it’s important for small businesses to be on social media. Companies should be active on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and more.
By maintaining accounts on social media, small businesses can create connections with their customers. They can also use social media advertising to let people know about any jobs that they’re trying to fill.
Depending on how many followers your small business has on social media, you might be able to reach a very large audience by taking this approach to advertising job openings.
5. Post Your Job Openings on Your Local Newspaper’s Website
When small businesses wanted to advertise job openings in the past, it meant contacting their local newspaper and buying up ad space in it. Most job seekers relied on their newspapers to find information on jobs.
Newspaper readership is down quite a bit over the last 20 years or so, due in large part to the rise of the internet. But that doesn’t mean that you can’t still use your local newspaper to your advantage.
If your local paper has a website, they likely have a section reserved for job openings. You can post your company’s job openings here for free or at a small fee.
6. Let Nearby Colleges and Universities Know About Your Job Openings
If you’re in the market for a new CEO or CFO for your small business, you’re probably not going to find them in a local college campus. But if you’re looking for part-time workers or entry-level employees, the nearby colleges and universities will be a great resource.
Most colleges and universities have career services departments that are designed to help students find work, both when they’re in school and when they graduate. These departments would love to help you advertise job openings to their students.
7. Rely on Hiring Agencies to Fill Up Your Job Openings
Do you often find that you just don’t have the time to advertise job openings like you used to? As your small business grows, it’s going to become harder and harder for you to find time to devote to filling open positions within your company.
There are specialist companies that can step in and help you out with it. They’ll make recruiting talented employees on behalf of your company their mission and ensure they track down the right candidates for any positions you need to fill.
Start Advertising Job Openings More Effectively Today
In this day and age, there is no excuse for small businesses not to use the internet when trying to fill positions. You can cast a much wider net by looking for potential job candidates online. Use the tips listed here when advertising job openings to get the best results.
Read our blog for more tips on running a successful small business.