Whether you are a startup or an experienced business owner, having a good marketing strategy is key to the growth of your business.
When sales volume slips and company revenue shrinks, marketing can draw the short straw with severe budget cuts or complete removal.
However, savvy company owners know marketing drives sales and business growth. However, not all marketing delivers similar results so the question is “What types of marketing strategies work for my brand?”
Generic marketing strategies work for any business, including email marketing. However, depending on your industry and customer demographics, not all marketing channels will deliver similar results to reach your target customers. For example, not all social media marketing will be successful. Gen Z favors TikTok over Facebook, so if you spend on Facebook adverts, your ROI will be much lower than if you switched to where your customers spend their time online.
The starting point for any marketing initiative is knowing your customers, and this is achieved with first-party and zero-party data. You will need to create campaigns to capture customer data that you can use in your marketing initiatives.
To capture the data, you also need to know where your customers spend their time when they are online.
You can also add relevant, useful content on your site i.e., your blog, and share it with your followers on social media.
Businesses can increase brand awareness by writing and updating a blog. With the right content on your blog, you can improve how your website ranks in search engine results. When you rank higher, your customers will be able to find you easily online. Plus a good domain authority is good for your reputation.
Respond to blog comments and encourage your readers to ask questions to improve engagement.
Many customers still prefer email as a communication channel. The email marketing strategy is easy to use, cost-effective, and scalable. Encourage your visitors to join your mailing list from your website.
Offer a percentage off their first purchase when they join your email list and use that information to send newsletters and promotional emails to them. Make sure you use a ‘reply-to’ email address so your email recipients can contact your business.
All types of content are essential for your business and brand reputation. None more so than videos. Today’s videos, even if they’re just a few seconds long. Have become a favorite among customers regardless of their age group.
Good quality and optimized videos promote your brand and help grow your business. While you can get away with writing your blog posts, don’t waste time on video production. A poorly crafted video will likely damage your reputation and be remembered by your clients for months, if not years, to come.
Social media platforms like Instagram and Facebook have more visual layouts because videos are trending. To keep up with the latest trends, you should have a good video marketing strategy. Remember, quality is essential.
Social media platforms are not just platforms for fun. These platforms are a potent tool for business. A social media account is free, making it a perfect marketing strategy for startups. Use these platforms to post engaging content like pictures, videos, or any information about your brand. See here for social media articles.
Facebook and Instagram advertising is not as popular now with the end of third-party data. However, if your customers spend their time on these sites, so should your business.
Do your research to discover your customers online and build your own communities. Avoid wasting time on social media networks that don’t interest your customers.
Startups and small businesses need a robust digital presence that is seen online. As much as it may seem like a long road ahead, these types of business strategies can significantly impact a business’s success.
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