So, you’re looking for some nonprofit marketing strategies that you can try out in 2020. You’ve had some success with various marketing ideas in the past, but you want to try a few new things to see if you can take your nonprofit to the next level.
Well, there are a wide variety of ways to get your nonprofit’s name out there. And while the internet is always a great place to start, it’s important to keep your local market in mind, too.
So what are the best nonprofit marketing strategies for 2020? And how can you get involved in your local community in fun and creative ways? We’ve got the answers to those questions, and more, in this article!
Let’s get started!
1. Video Marketing
One of, if not the best marketing strategy for 2020 is video marketing.
Data shows that users are more interested in watching videos online than consuming content in any other form or fashion. So by advertising to users via video marketing, you’ll be getting a chance to reach a wide variety of users in unique and creative ways.
Perhaps the best thing about video marketing is the ability to share the content on other platforms. In fact, there are multiple platforms on this list that you can use to help spread your video marketing campaigns online.
So, if you do decide to go the video marketing route, consider mixing and matching that strategy with a few more found on this list.
2. Social Media Marketing
Did you know that there are over 1 billion monthly users on the social media website Instagram? That’s a lot of people looking at and taking pictures, to say the least!
Like video marketing, social media marketing is a great way to advertise to users in a space that is comfortable to them. And because of this, they’re more comfortable and more open to support whatever it is you’re advertising.
Mastering social media marketing isn’t as hard as you may think, either. There are lots of tips online that can help you create the perfect social media marketing strategy for your nonprofit organization.
3. A Blog
If you have a website for your brand or organization, consider adding a blog to it, if you haven’t already. It’s a great way to drive traffic to your site, and thus, get new supporters.
A blog, combined with Google Adsense, can even help you make some serious cash online. All you need is good content, a solid SEO strategy, and the ability to promote yourself online.
SEO is the key to making an online blog work. So, if you choose to go the blog route, do some research on some basic SEO tips before you get started.
4. Year-End Fundraising
There’s a reason that most fundraising events occur at the end of the year. People are in the mood for giving around the holidays, which makes the last two months of the year the perfect time for a fundraiser.
This is a great way to make some money towards the end of the year that you can put to use in the next year. Also, it can help you get out and be seen in the community, which is never a bad idea.
5. Google Ads
If you’re looking for a nonprofit marketing strategy that can help you improve your online presence, look no further than Google Ads. With Google Ads, you’ll be able to create ads that are placed on websites that target users who may find your organization interesting.
The best part? Google wants to pay for the ads for you.
That’s right, Google offers grants to nonprofit organizations for online advertisements. That means you can get incredible ad opportunities by Google, and paid for by Google, which is pretty neat.
6. Local Marketing
While the internet may rule the world, it’s important to keep the folks around you in your local market in mind, too. This is especially true if your a nonprofit organization that does a great deal of work in your local area.
So find some creative ways to get your name out there in the community. Consider getting a parade float in the local holiday parade. Or maybe sponsor a local youth sports team.
Regardless of how you choose to do so, it’s never a bad idea to get out and talk with the people of your community face-to-face.
7. Affiliate Marketing
Another great way to get your name out there, and to make money, is to get involved in affiliate marketing. Affiliate marketing is also ideal because it’s so easy to create a plan that works for you and fits your nonprofit’s niche.
Not sure where to start with affiliate marketing? You can’t go wrong with signing up for Amazon’s affiliate marketing program.
Nonprofit Marketing Strategies for 2020
Well, there you have it! Those are a few nonprofit marketing strategies that you should consider trying in 2020!
As you probably guessed, the internet is without a doubt the best platform to attack in 2020. A blog, in particular, is a great place to start if you’ve never done any marketing before. Video content, social media marketing, affiliate marketing, and Google Ads are all worth checking out, too.
With that being said, don’t be afraid to get out in your community and let your voice be heard. Sign up for local holiday parades, set up booths at the fair, and maybe even sponsor a youth sports team.
Anything you can do to let your community know that your nonprofit exists is never a bad idea. Looking for more marketing tips and tricks? Check out our blog!