Want to increase your chances of turning your small business into a success? Be prepared to spend a nice chunk of change on marketing.
The average small business spends about 7.5% of its annual revenue on marketing. Small business owners spend thousands of dollars on everything from TV and radio ads to search engine optimization for their websites.
But you don’t necessarily need to spend a small fortune to market your business! Banner marketing is a very effective way to bring awareness to your brand and attract attention from potential customers – at a fraction of the cost of other marketing efforts.
By simply hanging a banner up outside your business or bringing a banner with you to a trade show, you can help put your small business on the map. Here are the biggest benefits of utilizing banner marketing.
Helps Your Small Business Stand Out
There are more than 30 million small businesses throughout the country. That can make it very difficult for your small business to stand out in the crowd.
It can be especially difficult if your small business is situated in between a bunch of other small businesses. Your business might end up getting lost in the mix when it’s surrounded by so many other businesses.
Banner marketing can help solve this problem. You can customize a banner with your company’s name and logo on it and put it in a place where it’ll be impossible for people to miss.
You can place your customized banner:
- On the sidewalk outside your business
- Out near the street in front of your business
- On the front of your storefront
Regardless of where you put it, your banner will draw people’s eyes in the direction of your small business. It won’t be long before people start stopping by to see what you’re all about because of your banner.
Sets the Tone for Your Small Business
As we mentioned earlier, you can customize your banner and put almost anything on it.
Putting your company’s name and logo on your banner are no-brainers. But you can also use the rest of your banner to set the tone for your small business and give people a taste of what you have to offer.
For example, if you run an ice cream shop, you can make your banner fun and whimsical so that people know they can expect a party-like atmosphere when they walk in your front door. Or, if you run an accounting firm, you can keep your sign on the serious side to let people know that you’re all business.
You can evoke certain emotions in people by designing your banner the right way. They’ll feel like they know what to expect from your business before they even patronize it for the first time.
Allows You to Advertise Sales and Special Events
The beautiful part about using banners to market your business is that you can use them all the time if you want. Banners are very durable and will last for a long time, so you can set them up every single day if you choose to do it.
But you can also create banners that are designed for specific sales and special events. If, for instance, you’re holding a clearance sale at the end of the summer in your store, you can make a banner just for that.
The possibilities are endless when you take advantage of banner marketing for your small business.
Makes It Easy to Promote Your Small Business Anywhere
There are some banners that are very big. It’s not out of the ordinary to see banners that are up to 17 feet tall.
But despite how big they are, most banners only weigh a few pounds and come with a travel case that makes it easy to move them from one place to another. It’s also simple to set banners up and take them down.
All of this means that you can use the banners that you buy for your small business to market your company almost anywhere. You can obviously use them outside your company’s physical location. But you can also use them:
- At community events
- At trade shows
- At conferences
- At networking events
You’ll be amazed by how much mileage you’re able to get out of your banners when you buy them for your small business.
Costs Next to Nothing Compared to Other Marketing Tools
When you think about all the different benefits of banner marketing, you might think that banners must cost a lot of money. They can do so much for a small business, so surely, they must be expensive, right?
Wrong. There are some small business banners that will cost less than $100. But even if you go all out and buy the biggest banner you can find, it’ll still only cost you a few hundred dollars, if that.
That’s a small price to pay for a marketing tool that will prove to be well worth the investment over time. You’ll feel like you got your money’s worth after you use your banner for a few months.
It’s one more reason why you should go out of your way to get more information on banners and banner marketing.
Invest in Banner Marketing for Your Small Business Today
Do you have a bunch of banners that you use to market your business? If not, you’re making a big mistake!
Every small business should give banner marketing a try to see how it can help them. It doesn’t matter if you run an ice cream shop, an accounting firm, or some other kind of business. Banners will be an effective marketing tool for you.
The key is picking out the right banner for your business and customizing it to make it unique. As long as you do those two things, you should be able to reap the rewards of banner marketing in no time.
Check out our other business-related blogs to learn about more things you can do to give your company a leg up on the competition.