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The Top Three Strategies For Lead Generation


Lead generation is the ultimate goal of all marketing. Your business needs to fill the sales pipeline with prospective customer leads, so your sales team can then take over and do their job, which is to convert them into customers.

While we know the Internet has changed the way we operate our business, many operators and marketers are not using all the resources available to generate targeted leads. Here are the more popular strategies to use for online lead generation:

Email Marketing

According to digital marketing experts, email marketing using Gmail is now one of the most effective ways to generate leads online. This is due to Google Adwords appears in emails (more on this topic later).

Generally speaking, email marketing when you’re using any bulk email service provider to delivery and measure opens and clicks is a low cost and high engagement strategy. It’s not new, in fact, it’s a strategy that’s been popular for years and most businesses including your social media providers like Facebook, LinkedIn etc. still considered email a top performer for channelling visitors to websites and thus delivering a high ROI.

Grow your email marketing lists with opt-in subscribers so you can reach thousands of prospective customers.  Incentivise your website visitors to sign up to your email marketing and to invite their network to do so as well.  A giveaway, discount or money off their first purchase is a strategy that works time and time again.

Pay-Per-Click Advertising

Pay-per-click (PPC) advertising, needs little introduction.  Google AdWords has grabbed the lions share of the market and it has disrupted it so much that even the large independent publishers with thousands of visitors have succumbed to their dominance and use their Adsense instead of their own ad management system.

Using 4th Generation algorithms to target consumers, businesses can expect stellar results when they know how to use Adwords effectively.  We mentioned Gmail advertising earlier and it’s appropriate to delve further into this strategy now. Gmail is a hugely popular email service, and now with the injection of Google Ads in the emails, it’s become even more effective as a lead generation tool.

With PPC if you’ve got the investment, and either use experts to manage it or you know how to bid and target consumers it’s really invaluable as a way to fill the sales pipeline.

Social Media

There’s no doubting the importance of social media for marketing. If you are in looking for one of the most efficient channels for online lead generation, social media can ‘up the ante’ quick smart; however, you need to use your time wisely. Beyond being an essential channel for engaging with your target audience, you can use social media to influence the purchasing behaviour of your customers through strategic ads and influencer marketing.

Corporations, as well as startups, have recognised the power of social media for lead generation, and their entire marketing process is often revolving around their social media marketing campaigns. The starting point for any new business page on a social media platform is to get followers, and this can be done using your other marketing strategies like sharing your blog posts and mentioning your social media presence in your emails.

Your focus needs to be on creating great content that is relevant and interesting to your intended audience. Vary it insofar as it includes excellent visuals and audio for your social media pages. Social media requires a lot of content for continuing the ‘conversation’. Try your hand at some interesting copywriting articles or engage a copywriter as everything starts with great content.

Online lead generation is always challenging, but when you focus on the right tasks like publishing on your blog relevant content and sharing it in emails and on social media the leads will come.

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