Right now, your company’s branding – including a logo and colors – could permeate many visual aspects of day-to-day operations. That branding could appear – to list a few examples – in ad campaigns, on social media accounts, and in print publicity materials such as leaflets and brochures.
However, have you spread that branding to the physical components of your office, too? If not, you could miss out on a valuable opportunity – here’s why and how you could make amends.
Your brand needs to be consistent.
Customers and clients would get a particular impression of your company’s branding from promotional resources such as leaflets, brochures, and websites. Imagine how confused they could feel if they arrive at your workplace, and it looks far from what they had expected.
While you could initially maintain that leaving the typical branding out of your office is no big deal, Entrepreneur warns that such a lax attitude could be harmful further down the line. The site explains: “The brand can become disjointed, unreliable, and divided so much that it confuses customers, clients, employees, and even the executive team.”
By keeping your brand so consistent that it extends even to your workplace decor, you can make that brand look more professional. You can also show that this brand authentically reflects your ethos rather than merely serves as a facade for marketing purposes.
What are the ingredients of consistent branding?
While your company’s brand mission and value propositions should naturally feed into its branding, don’t lose sight of technical aspects when considering how your brand could be applied to decor. What iconography, colors, fonts, typography, and graphic styles does your brand use elsewhere? See whether you could effectively transfer those to your corporate set.
On the subject of colors, remember that some could even stimulate productivity in your workers. This would be true of warm tones, while such cool tones as blues and greens can be comparatively soothing, making them well-suited to break rooms, as Small Business Trends explains.
What kind of leader are you?
History has plenty of examples of inspirational leaders, but not all used precisely the same means of achieving success. That’s why you should consider whether your branding – and, by extension, your office decor – reflects your leadership style.
In an article for Inc., Steve Cody, who co-founded the marketing agency Peppercomm, recalls when his company was set to take up a new space. At that point, he “decided the new space should reflect my self-deprecating, somewhat irreverent ways as well as my personal hobby of performing the stand-up comedy,” as he reasoned that “a comfortable Steve is a productive Steve.”
You could adopt this mindset when contacting interior workplace experts who could help you redesign your space.