Right now, your company’s branding – including a logo and colours – could permeate through many visual aspects of day-to-day operations. That branding could appear – to list a few examples – in ad campaigns, on social media accounts and in print publicity materials such as leaflets and brochures.
However, have you spread that branding to the physical components of your office, too? If not, you could be missing out on a valuable opportunity – here’s why, plus how you could make amends.
Your brand needs to be consistent
Customers and clients would garner a particular impression of your company’s branding from such promotional resources as leaflets, brochures and websites. Imagine, then, how confused they could feel if they arrive at your workplace and it looks far from what they had expected.
While you could initially maintain that leaving the typical branding out of your office is no big deal, Entrepreneur warns that such a lax attitude could be harmful further down the line. The site explains: “The brand can become disjointed, unreliable and divided so much that it confuses customers, clients, employees, and even the executive team.”
All in all, by keeping your brand so consistent that it extends even to your workplace decor, you can make that brand look more professional. You can also show that this brand authentically reflects your ethos rather than merely serves as a facade for marketing purposes.
What are the ingredients of consistent branding?
While your company’s brand mission and value propositions should naturally feed into its branding, don’t lose sight of technical aspects, too, when considering how your brand could be applied to decor. What iconography, colours, fonts, typography and graphic styles does your brand use elsewhere? See whether you could effectively transfer those to your corporate decor.
On the subject of colours, keep in mind that some could even stimulate productivity in your workers. This would be true of warm tones, while such cool tones as blues and greens can be comparatively soothing, making them well-suited to break rooms, as Small Business Trends explains.
What kind of leader are you?
History has plenty of examples of inspirational leaders, but not all of them used exactly the same means of achieving success. That’s why you should consider whether your branding – and so, by extension, your office decor – reflects your particular leadership style.
In an article for Inc., Steve Cody, who co-founded the marketing agency Peppercomm, recalls when his company was set to take up a new space. At that point, he “decided the new space should reflect my self-deprecating, somewhat irreverent ways as well as my personal hobby of performing stand-up comedy”, as he reasoned that “a comfortable Steve is a productive Steve.”
You could adopt this kind of mindset when getting in touch with workplace interiors experts who could help you to redesign your space.