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7 Ways A Click Can Transform Your Struggling Business

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hand on the mouse

Your finger is the most powerful spot in your entire body. It can click on a mouse – or tap on a screen for touch-screen devices. In a click, you can book a restaurant, sell a car, check your health stats, or even make a bank transfer. Clicks make the world go round.

From a business perspective, clicks are the currency on which you build your growth and success. Unfortunately, they don’t receive half the attention they deserve. The main reason behind the professional lack of click appreciation is their commonality. Indeed, the major part of our day-to-day work life can be resumed in clicks.

Everything you do in your business happens via a click, even the most trivial actions. As a result, it can be challenging to make sense of all the clicks that occur day after day in your business. But there are 7 essential clicks you want to focus your attention on to grow your revenues.

Sort out your teams once and for all

When you run a busy business, it can be tricky to make the most of your teams, especially if you need to manage different shifts and employees throughout the day. It’s been an art to learn how to schedule employees effectively. But if you use professional software tools to tailor your team and their work schedule to your business needs in real-time, you’re going to be only one click away from finding a last-minute replacement.

There is no way a manual solution can provide a swift and real-time response to sudden changes in your teams or schedules. The costs of not using a smart tool are too high, not only for your organisation but for your overall company.

Finding yourself suddenly short on staff can affect your performance, your safety, your productivity, and the quality of your services. Something as benign as not being able to find a cashier for the evening shift, for instance, can lead to chaos for a shop. Similarly, being forced to extend one of your employees’ shifts to cope for missing staff can put you at risk of legal consequences.

Get that market-ready app

In the business world, ideas are pretty much everywhere. Having a plan is surprisingly comfortable. But turning your idea into something usable, productive, and profitable is a little more complicated.

A lot of brilliant entrepreneurs often get stuck at that stage. Indeed, the modern market constellation doesn’t only call for perfectly executed ideas, but it also requires ideas that encourage digital savviness. After all, we do spend a lot of time online, whether we’re using a laptop, smartphone, or a tablet. Therefore, your audience group will likely want to interact with your business idea through an online portal.

The problem is that if you can’t find a suitable portal, your idea will go unnoticed. With most users interacting with businesses through online applications, you can’t afford to ignore the role of IT and software development in reaching out to your market. A click can get you to the market.

Reach out to your audience

Marketers, especially, can appreciate the value of their audience clicks. In fact, metrics such as click-through-rate, or CTR, are crucial to advertisement strategies. Google Ads, via Google AdWords, have built an empire on evaluating clicks and leverage them. After all, in the online world, not every click is the same.

Remarketing lists enable marketers to repurpose known clicks by targeting previous website visitors with your customized search ad campaigns. When each web click becomes a specific behavior, it is possible to isolate actions that your visitors have taken online and design a tailored targeting strategy. For instance, a retailer could target previous buyers to encourage a renewed purchase.

To prevent the risk of losing customers, the retailer could set up a targeted campaign only when high-profit buyers are looking for competitor brands.

Guide your visitors to make the right click

The customer funnel refers to the click journey your visitors take on the website to convert. The secret to driving sales is to guide visitors to make the right-click at each point of the journey. Your marketing strategy needs to take the user from a position of brand awareness to the point of purchase.

Switch your form for a button

While the funnel journey is designed to accompany users from the moment when they discover your brand to the moment when they convert, it’s essential to understand that not everyone will go through the conversion step. However, it would be foolish to assume that those clicks have been a waste of time.

On the contrary, many visitors feel concerned about sharing personal data with a business. As a result, they are less likely to convert if they notice that they need to register to check out. At a point of the customer journey where you’ve guided every click in the right direction, it a pity to fail to convert because you are missing one button. Indeed, offering the option to check out as a guest can encourage visitors to make a purchase.

How long does it take you to invoice a client?

At a day and age when you can order in a click from big retailers, it has become unacceptable to waste time billing your transactions. Manual invoicing is a thing of the past. Not only is it time-demanding, but it can also facilitate errors. Instead, using an invoicing tool lets you manage your finances in a click.

Automatically recurring invoices can be sent appropriately without requiring any manual interactions. Additionally, the tool can also record payment, which means that you don’t have to chase your clients anymore.

Stay ahead of the social media curve

Lastly, managing your social media presence is a never-ending process that includes interactions, sharing, and informative content. But, you can save yourself a lot of hassles by relying on an automation tool that can schedule and share your content. The tool frees up time for personal interactions such as DMs and authentic conversations with followers.

Social media platforms

Finding your way to business success can be as easy as a click. From resource-saving clicks to encouraging your prospects to make the right clicks, your strategy is all about turning clicks into business profit.