Today’s massive digital population has presented businesses with unprecedented opportunities when it comes to driving sales.
Just how big is the global online community? 4.4 billion people big.
Unfortunately, having a big pool of people to sell to doesn’t guarantee that you’re actually going to be able to get sales. In most cases, generating an income off of today’s online consumers is going to take a fair amount of marketing know how.
In our experience, inbound marketing is among the best ways to pull consumers from the world wide web and into your sales funnel. Below, we outline 7 great examples of inbound marketing that you’ll probably want to try your hand at.
Writing blog posts is one of the most popular means of inbound marketing on the planet. Blogs leverage what’s called SEO (search engine optimization) in order to successfully draw in consumers.
The way that a blog post works for marketing purposes goes something like this:
You write a blog post that’s targeted at a particular keyword that people are searching for frequently on Google. With that keyword targeted, Google surfaces your blog post as a top result when people type it in.
The higher your blog post surfaces, the more likely people will be to click through to your website to see what you’ve written.
With web traffic pouring onto your site via Google, you’ll have ample opportunities to sell things.
People like consuming information in as simple a way as possible. There are few ways to take in information more simply than through pictures.
One of the most popular types of pictures that impart data is infographics.
Infographics basically take complex data sets and map them out with visuals so casual consumers can understand points that you’re trying to make without having to think too much.
While creating quality infographics might seem hard, online tools like Canva make even the least artistically inclined of people capable of producing wonderful graphics.
eBooks are used in inbound marketing funnels in a few different ways.
Usually, eBooks are used to entice people to opt into your mailing list once they’re already on your website. Once opted in, you can sell your products to them.
Occasionally though, eBooks are used as a way to draw people to your website as an initial step rather than as a sub-step in your funnel. An eBook that is well keyword targeted could surface high in Google results which could then lead to more search engine traffic pouring into your site.
4. Case Studies
Case studies are one of the best examples of inbound marketing that have the power to establish you as an expert in your field of choice.
For example, let’s say that you’re selling consulting services to clients who run salons. If you produced a case study that profiled females between the ages of 18-32 (prime salon spenders) and how they make salon shopping decisions, salon owners might read your case study, determine that you’re an expert in the salon niche and hire you for individualized coaching.
Webinars are live informational sessions that you host over video. They can be focused on any number of topics that are of high value to people that fit your customer avatar.
Webinars usually provide prospective customers with free information that they find useful. Then, at the end of a webinar presentation, hosts usually try and upsell viewers on paid products since they’ve developed a rapport with them.
While doing live webinar presentations might seem intimidating, with a little bit of practice, you’ll be able to come off as more comfortable on camera. You can also try your hand at hosting fake live webinars with products that simulate a live environment (Webinar Ninja, Everwebinar, etc).
Inbound sales methodology often harps on the importance of diversifying your marketing channels. In the spirit of diversification, we recommend that you try your hand at podcasting to drive traffic towards your sales funnel.
165 million people listen to podcasts. Most of those people tune in during their morning commutes.
The advantage of securing listeners during commute time is that audiences are captive. They can’t leave their car and changing to another podcast could be downright difficult given the fact that their focus is going to be on the road.
Podcasts are cheap to produce and can be a highly effective way for you to direct listeners to products and services that move the needle for you.
Billions of people watch YouTube videos. That massive number makes YouTube the most watched purveyor of media on the face of the planet.
Given people’s interest in YouTube, it stands to reason that if you were to produce quality content on the platform, you may be able to capture some attention for your business.
Not sure what kinds of videos to record for YouTube? No problem!
Our recommendation is that you take your existing blog content and recycle it into video content.
People use that strategy all the time and it enables them to gain extra inbound marketing impressions without having to come up with new ideas.
Wrapping Up Our Examples of Inbound Marketing
We hope that the examples of inbound marketing we’ve laid out above have inspired you to be more aggressive in how it is you try to attract customers through digital platforms.
Remember, the inbound marketing methods that we’ve touched on above barely scratches the surface of what your options are.
If you’re looking for more ways to boost your marketing traction, feel free to dive deeper into more of the informational content on our website.