Most business people don’t really understand Search Engine Optimisation. It’s complicated, and the search engines need to stay one step ahead, so trickery doesn’t bet them at their own game.
SEO experts will tell you that accurate, authentic search engine results focus on doing the basics really well. Plus, the most significant revelation is don’t focus on SEO.
Here are ten back to basics strategies to getting your website found online.
Improve User Experience
Focus on what you can control, not on what you can not control. Therefore we argue you shouldn’t focus on SEO per see.
Your attention should be on what really matters to your business, starting with your customers.
Do you really care where your website ranks if your business is doing really really?
Is it’s leading in its category and on a good growth trajectory?
No, you only worry when your website ranking with search engines is holding your business back from its true potential. Therefore to go from the worlds best-kept secret to the go-to business, focus on improving your website user experience.
You can control your website. Is the page load time around 22 seconds?
How mobile-friendly is it? Mobile-first is your website design for mobile devices.
Still on the same topic of user-friendliness, is your website intuitive and the content well written? Content must be relevant for your desired audience. Get this right, and you’re off to a great start in improving your ranking in search results. Let’s look at the content in more detail.
Quality Dynamic Content
Master the art of relevant dynamic content.
Your business blog is the starting point. Custom write and share articles that educate, share knowledge, some times entertain as we all love a bit of humour.
Writing is a learned skill. The more you do it, the better you will get at it. Plus, get help from sites that offer editing services like Grammarly. Also, consider user-generated content from reputable sources as long as it meets your stringent requirements to uphold your reputation with your website visitors.
Great content will be shared, so don’t accept good, go for great and reap the rewards in your website rankings.
Grow Your Social Media Presence
Share content from your blog, i.e. your regular blog posts, as well as other content you find on other sites that you know will interest your followers on Facebook, Linkedin and Twitter. Become an Influencer on Youtube with your videos or Instagram and just watch how your online presence ranking climb!
If you want answers on how to nail it with your target audience, ask the right questions. Use your social media platforms, your blog and maybe also your FAQ page, among other channels, to ask as many questions as possible. Ensure the questions revolve around understanding the needs of your audience and how you can deliver what they want.
Research is key to staying in business and grabbing market share. As with the Art of War by Sun Tzu, an influential philosophy used today in business, and politics.
Avoid what is strong and strike what is weak, and to do so, you need to know your enemy well. If you know their weaknesses and exploit them, you can only succeed.
Study competitors, learn about their audience engagement techniques, their loopholes and mistakes, their content themes, target keywords, and use them to strengthen your business’s position online.
Other than soliciting keyword tools like Google Keyword Planner, there are many ways to get on with your keyword research. For one, all the questions you ask are great pointers to relevant keywords.
Consider also Google suggestions for your searches, upon which you can begin to focus on clusters of related words instead of single keywords.
Study Your Audience
The better you understand your target audience, the better you will be at generating content for them. Study your website visitor locations, age, interests, and purchasing power before you start targeting them with your material.
SEO may be about bringing in new changes that make your website fit for the interests of the audience and Google algorithm, but there is a lot of what you already have that can be useful.
Repurpose your old material by improving it and making it evergreen. You can also repurpose your images by optimising them, along with your website design, by tweaking them a little bit to befit your preference.
Getting back to basics and focusing on what you can control to improve your search engine ranking.
Use tools like a keyword ranking checker plus see these Google SEO tools to help your business get in front of SEO.