Content creation is not a singular process. Many factors go into a successful campaign, from strategists who plan out initial ideas to web developers who actually integrate the content on the internet.
Unless all members of the content creation team work together, the finished product will not be as effective as it could be. Improve collaboration among your content creation team and improve your campaign’s success with the following tips.
Define Each Role
In collaboration, everyone should be free to voice their opinions and ideas. After all, you never know when inspiration will strike, especially if one person’s idea sparks a new thought in another person’s mind. That being said, defining each role in your content creation team is key. Without defined roles, your team might be trying to take on too much at one time.
For example, a content editor should not necessarily be spending their time brainstorming ways to improve user experience. Doing so takes time away from their own role. By giving each person a title, it gives them an area of content creation to focus on. While there may be some overlap, this focus will help them direct their visionary prowess to specific areas of need. Some of the most commonly defined content creation team roles include:
- User experience designer
- Web developer
- SEM and analytics
- Social media developer
- Content editor
- Content writer
- Customer experience representative
- Content marketing
- Creative leader
Utilize Multi-Party Voice and Video Calls
These days, it’s rare for your entire content creation team to be centered in one location. Instead, many people work from remote locations across the globe, making it difficult to brainstorm and plan projects as a group. It’s easy to fix this problem by collaborating via multi-party voice and video calls.
One way to utilize this capability is by installing Agora for social media in your company’s smartphone app. This video chat application lets you perform one-to-one voice and video calls, multi-party voice and video calls, and live broadcasting with up to seven speakers and 10,000 participants. Simply integrate the SDK into your company app to give your team unprecedented communication abilities.
Check In Frequently
Without scheduled check-in meetings, members of your content creation team might feel like their opinions are not valued. They might not feel like they have the opportunity to share new ideas or insights. Solve these issues by having regular times when each member of the team can report their progress.
Depending on the scale, a regular meeting will keep you in control and aware of anything that may hinder your success with the project. You might want to schedule these meetings once a week, once a month, or once a quarter. Even if the employee doesn’t have any particular insight to add to the conversation, they will still appreciate the opportunity for communication and connection. Use these meetings to see what’s working out for the team and what could be improved.
Of course, these are just a few of the many ways to improve collaboration with your team. Experiment with a few different methods to see which ones are most effective in helping you reach your overall goals.