One of the most fascinating ways to earn an income today is with a dropshipping business. It’s a business model that has attracted all walks of life so to speak. The employed, self-employed, stay at home mums and dads, and students too are using the business model earn an income.
With this business model there are few barriers to entry as your business is essentially a shop online. You can set up an online shop within WordPress and manage the content, hosting etc just like a business website or you can pay to use a platform like Shopify, WooCommerce or Volusion to name a few.
Is Dropshipping Easy?
Like any business, it gets easier when you’ve being doing it for while and you’ve learnt how to overcome obstacles along the way.
With dropshipping, you need to know how to choose the right products for your online shop and how to market them to a targeted audience. This takes knowledge and experience and successful dropshippers make it look easy, but if it was, then every operator in the industry, would be a success, and they’re not, many operators lose hundreds and thousands of dollars and end up going out of business.
For example, it’s easy to spend a lot of time and money on the products, and advertising. Filling up your shop with products that your competitors have is not a smart move, unless you have a point of difference, that will give you a clear advantage. It could be that your website has impressive organic visitor traffic and all you need to do is channel them to your shop without spending a lot of money on digital marketing and advertising to drive people to it.
Most operators starting out however don’t have a lot of resources so they need to act smarter, and that usually means they need to be educated.
Dropshipping is a Business
Business acumen and specific dropshipping knowledge is a great starting point for newbies keen to make their name in this industry.
Investing in a business degree is a great starting point for underpinning the basics of business, like profit and loss, financial reporting, and so on. Then like any business speciality, get specific training, take dropshipping courses to get up to speed.
The trainers are people who have mostly first hand experience. They may have initially failed at it and then succeeded, and realised the business opportunity with training centers and courses for budding entrepreneurs just starting out.
There’s a lot to learn about Dropshipping, including:
- Product Research – to choose products that generate sales
- Technology – use of chatbots, support systems, hosting platforms and more
- Digital Marketing – blogging, social media online advertising, email and content marketing
So how do you find the best dropshipping courses on the market and what you should be looking for?
What To Look For In A Dropshipping Course
Do you research and choose an instructor or course trainer who has specific experience as a dropshipper, or a marketer, or specialises in ecommerce.
Remember there won’t be one course that covers everything you need to know and you’ll need to go on courses all the time as the business evolves and new techniques and systems are available.
Look at the previous attendees reviews too. Remember you’re looking for a good trainer, someone who can put themselves in your shoes so to speak and provide you with the information you need to get your business up and running. Start with the most basic course and continue from there. The more you know about the systems and the industry the better the decisions you’ll make in your business.
A good course to get you started, will have modules on things like Facebook training, Instagram training, finding influencers, email marketing, funnel building, Google Ads and so on. You need to make sure that the course will cover plenty of different areas of study. If not, then you are very limited to what they’re teaching and could be missing out on some very important subjects.
Get a Review
Probably the most important and best way to determine whether a dropshipping course is good or not is to do a search for the ‘best dropshipping course online’.
Many review sites will do a comparison of different dropshipping courses and weigh the pros from the cons. If you’re not too familiar with the drop shipping model then it’s best to get a third party opinion on what is the best choice for you.
Don’t Judge On Price Alone
A course that costs more is not necessarily higher quality. There are some course creators out there that charge an arm and a leg for courses that are subpar, so do your research. Do not be fooled by the high price and gimmicky sales pitch.
Consider a course, that has a money back guarantee. Be careful with these guarantees though, as some may just have a seven day window while others may offer a 30 day money back guarantee.
Some course creators may even insist on proof that you have not had any success, before offering you a refund. Make sure you completely understand their refund guarantee before you make a purchase.
Dropshipping is an exciting industry to be in and with technology and systems, people from all walks of life to it are keen to do it.
However, it’s not easy, nor is it likely you’ll be an overnight success. Like with all businesses, they take investment, hard work and know-how.
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